Generally, corporate websites have a simple structure, and their optimization process isn’t overly complicated. So, how should corporate website SEO be optimized? Is there a standardized process? Below, we’ll introduce the optimization methods for corporate website SEO.
Corporate websites typically have the following features:
Simple website structure – Most corporate websites consist of common sections like Product Introduction, Company Profile, Services, News, and Contact Information, making the structure very straightforward.
Limited product range – The number of products is usually small and focused, making them unsuitable for large-scale B2C e-commerce platforms.
Selecting Target Keywords
Since SEO revolves around keywords, the first step in optimizing a corporate website is identifying core keywords. If the industry has high search demand with numerous keywords, it’s advisable to build a keyword database. When selecting target keywords, consider the following criteria:
Homepage keywords:
Search volume (Baidu Index): Preferably 200–500
Total search results: No more than a million
Number of competing homepage results: Ideally around 5
Category page keywords:
Search volume (Baidu Index): 100–300
Total search results: Up to a few million
Number of competing homepage results: Around 3
Basic Website Optimization
Basic optimization typically includes the following components:
1) Website Structure Optimization
Corporate websites usually have a simple structure—just ensure logical categorization of sections.
2) Internal Linking Strategy
Internal linking can be divided into sections like:
Popular Recommendations
Latest Updates
Editor’s Picks
Random Suggestions
Anchor Text in Detail Pages
Related Content
Previous/Next Navigation
Allocate these sections based on indexing goals and keyword strategy. For example, if indexing is poor, adding Latest Updates or Editor’s Picks can help—especially if placed on the homepage, which has higher crawl priority.
3) URL Optimization
Follow these guidelines for URL optimization:
Keep URL depth within 3 levels (maximum 4) for better crawlability.
Use static URLs—avoid dynamic parameters like ? or #.
Include pinyin in paths (e.g., www.xxxx.com/gsjieshao/ for “Company Profile”).
4) 301 Redirects for Authority Consolidation
Ensure each page has only one URL. For example, if www.xxxx.com/gsjieshao/ and xxxx.com/gsjieshao/ both lead to the same page, search engines won’t know which is canonical, splitting page authority and harming rankings.
5) Code Optimization
Key aspects of code optimization:
Page load speed: Should not exceed 3 seconds (slow pages deter both users and crawlers).
Image alt attributes: Add descriptive alt text (including keywords) for key images, especially product photos.
nofollow for low-priority links: Apply to footer links (e.g., Contact Us, Legal Info).
H-tag usage:
Use one H1 tag per page (indicating the main topic).
H2–H6 should structure content logically, not overused.
Device compatibility tags: Add meta tags in <head>:
<meta name="applicable-device" content="pc,mobile"> <!-- Responsive sites --> <meta name="applicable-device" content="pc"> <!-- PC-only --> <meta name="applicable-device" content="mobile"> <!-- Mobile-only -->
Anti-transcoding tags (to prevent Baidu from reformatting pages):
<meta http-equiv="Cache-Control" content="no-transform"/> <meta http-equiv="Cache-Control" content="no-siteapp"/>
6) Robots.txt Configuration
Create a robots.txt file to:
Block dynamic URLs.
Disallow crawlers from accessing JS/CSS files.
Exclude any other non-indexable pages.
7) 404 Page Setup
Create a custom 404 page that returns a 404 HTTP status code. This improves user experience and prevents search engines from wasting crawl budget on broken links.
8) Sitemaps & Push Submission
Generate HTML and XML sitemaps, then submit them via search engine webmaster tools (e.g., Baidu Webmaster Platform). Add automatic push code (provided by search engines) to expedite indexing.
Content Development
Publish content based on the keyword database, incorporating strategic anchor text. For SEO article guidelines, refer to:
(Insert link to your content writing guide)
Backlink Building
Acquire backlinks through:
Link exchanges
Guest posts
Paid links (use cautiously)
(Link to detailed backlink strategies)
Data Monitoring & Iterative Optimization
Track and analyze:
Published vs. indexed content.
Keyword rankings.
Backlink quantity/quality.
Competitor performance.
Refine strategies based on data insights.
This translation maintains technical accuracy while improving readability for an English-speaking audience. Let me know if you’d like any adjustments!
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