I. Project Background & Objectives
The cross-border e-commerce independent site for horticultural products must meet global market demands by supporting multilingual interfaces, multi-currency transactions, international logistics, and tariff calculations while delivering premium user experience to enhance conversion rates and customer loyalty.

II. Technology Selection & Architecture

1. Core Platform

• WordPress (latest stable version) as CMS

• WooCommerce (custom optimized version) as e-commerce core

• Multilingual: WPML or Polylang Pro

• Multi-currency: WooCommerce Currency Switcher

2. Server & Performance Optimization

• Recommended hosting: Kinsta/WP Engine (WooCommerce-optimized)

• PHP 8.0+ (for efficiency)

• MySQL 5.7+/MariaDB 10.3+

• CDN acceleration (Cloudflare/BunnyCDN)

• Caching (Redis/WP Rocket)

3. Security & Compliance

• SSL certificates (Let’s Encrypt/commercial)

• PCI-DSS compliance (payment security)

• GDPR compliance (EU data protection)

• Regular security scans (Wordfence/Sucuri)

III. Custom Feature Development

1. Multilingual & Localization

• Auto-language switching (IP/browser detection)

• Regional pricing strategies

• Multilingual SEO (dedicated URLs, hreflang tags)

2. Product Display & Categorization

• 360° product views (premium gardening tools)

• Plant growth cycle visualization

• Smart categorization (plant type, light requirements, care difficulty)

• AR planting preview (WebAR integration optional)

3. Checkout & Payment Optimization

• Real-time currency conversion (API integration)

• Global payment methods (Stripe, PayPal, Alipay, Klarna)

• Subscription model (regular deliveries of supplies)

• Dynamic pricing (membership tiers, bulk discounts)

4. Logistics & Duty Calculation

• Real-time shipping rates (ShipStation/Easyship integration)

• Automated tariff estimation

• DDP (Delivered Duty Paid) support

• Global tracking (17Track/AfterShip)

5. Marketing & Retention

• Loyalty points system

• AI recommendation engine (based on browsing history)

• Cart abandonment recovery (email+SMS)

• UGC community (user planting showcases)

6. Customer Service

• AI gardening assistant (ChatGPT integration)

• Video planting guides

• Automated returns system

IV. UI/UX Design Approach

1. Design Style

• Natural aesthetic (green/earth tones)

• High-res plant photography

• Responsive design

2. Key Page Designs
   | Page | Core Features |
   |——|————–|
   | Homepage | Seasonal recommendations, promo banners |
   | Category | Smart filters (light needs, bloom season) |
   | Product | HD gallery, planting guide, AR preview |
   | Cart | One-click add, shipping/duty estimates |
   | Checkout | Minimalist (Apple/Google Pay support) |

V. SEO & Digital Marketing

1. Technical SEO

• Semantic URLs with multilingual support

• Structured data markup

• Core Web Vitals optimization

2. Content Marketing

• Gardening blog (care tips, seasonal guides)

• Video content (YouTube/TikTok tutorials)

• Email automation (welcome series, cart recovery)

3. Analytics

• GA4 (user behavior)

• Hotjar heatmaps

• A/B testing (CTAs, checkout flow)

VI. Development Timeline

VII. Budget Estimate (Reference)

VIII. Summary
This WordPress + WooCommerce solution delivers a high-performance, conversion-optimized horticultural e-commerce platform featuring multilingual support, multi-currency processing, AI recommendations, and AR visualization to drive global brand growth.

(Note: The translation maintains all technical e-commerce terminology while adapting Chinese business conventions to international standards. Currency values remain in USD as per original.)