Romania-Focused E-commerce Website Development & Global Marketing Plan with Google SEO/SEM Optimization

I. Website Development Plan

1. Website Architecture Design

• Multilingual Support: Romanian as primary language, English as secondary

• Responsive Design: Optimized for PC, tablets, and mobile devices

• Clear Navigation: Structured by product categories, applications, etc.

• Fast Loading Optimization: European server hosting + CDN acceleration

2. Core Functional Modules

• Multi-currency Payment System (RON, EUR, USD, etc.)

• Local Payment Gateway Integration (e.g., MobilPay)

• Multilingual Customer Support (Romanian + English)

• 3D Product Display & Video Demos

• Customer Reviews & Trust Badges

II. Google SEO Optimization Strategy

1. Keyword Research

• Romanian long-tail keyword targeting (e.g., “cum să cumpăr online”)

• Industry-related keyword optimization

• Local search behavior analysis

2. Technical SEO

• Structured data markup

• Website speed optimization

• Mobile-friendliness testing

• XML sitemap submission

3. Content Optimization

• Localized Romanian product descriptions

• Industry blog content development

• User-generated content integration

III. Google SEM Advertising Strategy

1. Search Ads

• Romanian keyword campaigns

• Dynamic Search Ads setup

• Remarketing campaigns

2. Display Ads

• Geo-targeting (Romania & neighboring markets)

• Industry-relevant display network placements

• Dynamic remarketing ads

3. Ad Optimization

• A/B testing for ad copy

• Conversion rate optimization (CRO)

• Bid strategy adjustments

IV. Global Marketing & Operations Plan

1. Social Media Marketing

• Localized Facebook & Instagram campaigns

• LinkedIn B2B marketing

• Romanian social platform promotions

2. Content Marketing

• Romanian video marketing (YouTube)

• Whitepapers & case studies

• Local KOL collaborations

3. Email Marketing

• Romanian EDM campaigns

• Customer lifecycle emails

• Promotional campaign notifications

V. Data Analysis & Optimization

1. Google Analytics 4 + Conversion Tracking

2. User behavior analysis for the Romanian market

3. Regular ROI evaluation & strategy refinement

4. Competitor benchmarking

VI. Localization Services

1. Professional Romanian translation & localization

2. Local customer service team setup

3. Compliance with Romanian consumer protection laws

4. Local logistics partnerships

For a more detailed implementation plan or industry-specific customization, please provide additional business details for tailored recommendations.