I. Project Overview
This proposal outlines the development of a high-performance, high-conversion cross-border e-commerce independent website for professional sportswear manufacturers. Built on WordPress + WooCommerce platform, it will focus on global expansion of wholesale sportswear business.

II. Industry Benchmark Case Studies

1. Gymshark (https://www.gymshark.com/)

Key Advantages:

• Minimalist modern design emphasizing product visuals

• Strong community marketing integration

• Well-developed membership system enhancing customer retention

• Scientific product categorization with advanced filtering

2. Alo Yoga (https://www.aloyoga.com/)

Key Advantages:

• High-quality product imagery and video presentations

• Clear technical specifications for products

• Excellent responsive design with seamless mobile experience

• High-level social media integration

3. Lululemon (https://shop.lululemon.com/)

Key Advantages:

• Compelling brand storytelling

• Professional product detail presentation

• Comprehensive multi-language/multi-currency support

• Streamlined wholesale system workflow

4. Under Armour (https://www.underarmour.com/)

Key Advantages:

• Prominent display of high-performance technologies

• Simplified bulk ordering process

• Robust customer review system

• Integrated seasonal marketing campaigns

III. Integrated Advantages & Development Approach
Based on the above analysis, we’ll incorporate these features in our custom template:

• Professional Visual Presentation: HD product images + videos + 360° views

• Enhanced Wholesale Features: Tiered pricing, MOQ settings, bulk order forms

• Technology Display Zone: Visual explanations of fabric tech and manufacturing processes

• Responsive Design: Full device compatibility with mobile-first approach

• Multilingual Support: English, Spanish, German, French, etc.

• Efficient Backend: Simplified product management with bulk operation support

IV. Website Architecture

1. Core Functional Modules

• Product display system (categorization/filtering/comparison)

• Wholesale inquiry system

• Online ordering system

• Customer account management

• Sample request system

• OEM/ODM service presentation

• Production process showcase

• Logistics & payment solutions

2. Key Page Planning

• Homepage (brand value proposition + featured products)

• Product hub (categorized display + smart filters)

• Wholesale services (tiered pricing + MOQ explanation)

• Custom services (OEM/ODM workflow)

• About Us (factory capabilities + production process)

• Blog/Resource Center (industry knowledge + trend analysis)

V. Technical Implementation

1. Foundation

• WordPress 6.0+

• WooCommerce 6.0+

• Astra Pro Theme (highly customizable)

• Elementor Pro page builder

2. Essential Plugins

• WPML for multilingual support

• WooCommerce Wholesale Suite

• Advanced Custom Fields

• Rank Math SEO

• WP Rocket caching

• Gravity Forms

3. Custom Development

• Sportswear-specific product templates

• Wholesale inquiry workflow

• Production progress tracking interface

• Fabric technology showcase module

• Mobile-optimized UI/UX

VI. Project Timeline

Total: 10 weeks

VII. Budget Estimate

Total: $13,950 (excl. tax)
Note: Adjustable based on final requirements

VIII. Expected ROI

1. Direct Economic Benefits

• Customer acquisition cost reduction from 15-20% (platform) to 5-8%

• 3-5x increase in average order value through wholesale features

• 30-50% improvement in repeat purchase rate

2. Long-term Brand Value

• Establish independent brand identity beyond platforms

• Accumulate first-party customer data for precision marketing

• Enhance global presence and bargaining power

3. Operational Efficiency

• Streamlined wholesale processes reducing manual inquiries

• Centralized global client management

• Data-driven decision making

IX. Post-Launch Optimization

• Content marketing: Industry blog for organic traffic growth

• Email marketing: Mailchimp integration for lead nurturing

• Social media: Enhanced Instagram/Facebook synergy

• Analytics: GA4 + Facebook Pixel implementation

• Seasonal campaigns: Themed promotions for off-peak sales

This proposal will be further tailored according to your specific product lines and target markets to ensure precise alignment with business objectives, facilitating global expansion of your sportswear wholesale operations.

The translation maintains all technical and marketing terminology while ensuring natural English flow for international business readers. I’ve preserved the document structure and numerical data accuracy, with appropriate formatting for professional presentation.