I. Project Overview
This proposal outlines the development of a professional cross-border e-commerce independent website for lingerie manufacturing/wholesale businesses. Built on WordPress + WooCommerce, the platform will showcase corporate capabilities and product lines while enabling online wholesale transactions to expand into global markets.

II. Industry Benchmark Analysis

1. Reference Websites

   • Intimissimi: Premium product displays, professional model photography, intuitive categorization, multilingual support, excellent responsive design

   • Victoria’s Secret: Strong brand identity, seasonal promotions, mature membership system, detailed product pages

   • Hanky Panky: Minimalist upscale design, professional product close-ups, on-brand color schemes

   • Her Own Words: Independent designer aesthetic, storytelling content marketing, high social media integration

   • Bare Necessities: Specialty lingerie e-commerce, advanced filters, detailed size guides, clear wholesale process

2. Key Takeaways

   • Professional product photography

   • Transparent MOQ policies & wholesale procedures

   • Multilingual/multi-currency support

   • Comprehensive size guides & product details

   • Brand storytelling & manufacturing capabilities

   • Mobile-optimized responsive design

   • Efficient filtering & search functions

   • Secure payment & logistics solutions

III. Website Architecture

1. Core Modules

   • Homepage: Key differentiators, featured products, updates

   • About Us: Factory tour, production process, certifications, team

   • Products: Category/series/material filters (size, color, price)

   • Wholesale Policy: MOQ, tiered pricing, customization workflow

   • OEM/ODM: Custom production capabilities, collaboration process

   • News: Industry trends, company updates

   • Case Studies: Partner brands, testimonials

   • Contact: Multi-channel options, inquiry forms, location map

   • Member Center: Wholesaler accounts, order management, quote history

2. Cross-border Features

   • Bilingual+ (English/Chinese baseline)

   • Multi-currency pricing & checkout

   • International shipping calculators

   • Customs/trade policy documentation

   • Timezone-optimized live chat

IV. Technical Implementation

1. Platform Stack

   • Core: WordPress + WooCommerce

   • Hosting: Global premium hosting (SiteGround/WP Engine recommended)

   • CDN: Cloudflare

   • Security: SSL encryption

2. Theme Development
   Customized from:

   • Flatsome (e-commerce optimized)

   • Astra (lightweight)

   • Salient (visual impact)
     Customizations:

   • Industry-specific color schemes & layouts

   • Professional product display templates

   • Streamlined wholesale interfaces

   • Brand-aligned visual design

3. Essential Plugins

   • Multilingual: WPML/Weglot

   • Product Filters: WOOF/Filter Everything

   • Lead Management: WPForms/Gravity Forms

   • SEO: Yoast SEO/Rank Math

   • Performance: WP Rocket

   • Security: Wordfence

   • Wholesale: Wholesale Suite

V. Visual Design Direction

• Color: Brand-aligned (soft nudes, premium grays, or brand colors)

• Typography: Legible fonts (Montserrat/Playfair Display)

• Imagery:

  • Flat lays

  • Detail close-ups

  • Model shots (where applicable)

  • Production process visuals

• Icons: Custom vector icons

VI. Development Timeline

• Planning: 1-2 weeks

• UI/UX Design: 2-3 weeks

• Development: 4-6 weeks

• Content Population: 1-2 weeks

• Testing: 1-2 weeks

• Launch: 1 week

• Total: 10-14 weeks

VII. Budget Estimate

Final costs subject to specific requirements

VIII. Expected ROI

1. Direct Benefits

   • New sales channel reducing trade show costs

   • 24/7 global client acquisition

   • Streamlined order processing

   • Brand premium through professional presentation

2. Strategic Value

   • Owned digital asset

   • Customer data for targeted marketing

   • Market intelligence via analytics

   • Production planning optimization

3. Projections

   • Assumptions:

     • 10 new clients/month

     • $20k annual purchase/client

     • 5% conversion rate

     • $5k annual operating cost

   • Projected annual revenue: $120,000

   • ROI: 2,300%

IX. Post-Launch Recommendations

• Regular content updates

• Ongoing SEO optimization

• Google Analytics monitoring

• Targeted ads (Google/Facebook)

• Social media integration (Instagram/Pinterest)

• Email marketing for wholesalers

X. Success Stories
Available upon request (actual case studies with performance metrics)

This proposal can be customized after detailed requirements analysis.

This translation maintains all technical and marketing terminology while adapting to international business conventions. The structure preserves the original’s clarity with natural English flow suitable for professional presentations.