I. Industry Characteristics & Demand Analysis

Special considerations for cross-border e-commerce of ceramic tiles:

• Heavyweight and fragile products result in high and complex logistics costs

• Extensive variety of patterns, specifications, and materials

• Requires display of installation effects and application scenarios

• Customer decisions rely heavily on visual presentation and design effects

• Primary buyers: designers, developers, and wholesalers

• Sample requests are a critical conversion point

II. Technical Architecture Optimization

1. Enhanced Infrastructure

   • Server upgrade: Recommended 8-core CPU/16GB RAM (for high-resolution image processing)

   • Image processing: WebP auto-conversion + lazy loading

   • Video support: Integrated streaming service (to showcase installation effects)

   • 3D display: Integrated 3D model viewer (Three.js or Sketchfab)

2. Core Plugin Suite

   • WooCommerce Wholesale Suite (wholesale functionality)

   • WPML multilingual support (at least Chinese/English/Spanish/Russian/Arabic)

   • Advanced Custom Fields (complex product attributes)

   • YITH WooCommerce Wishlist (favorites functionality)

   • Gravity Forms (complex quotation request forms)

III. Tile-Specific Functional Modules

1. Visual Presentation System

   • Space simulator: Upload room photos to visualize tile installation

   • Pattern mixer: Preview different pattern combinations

   • Calculator: Input area to auto-calculate required tile quantity

   • Installation pattern library: Herringbone, chevron, etc.

   • Macro photography: Show texture details

2. Professional Product Attributes

   • Material (glazed/full-body/microcrystalline, etc.)

   • Water absorption grade

   • Mohs hardness

   • Slip resistance coefficient

   • Application scenarios (floor/wall/outdoor, etc.)

   • Specifications (multiple sizes/thicknesses)

   • Color code & batch management

3. Procurement Tools

   • Box/sqm converter

   • Container load calculator

   • Installation waste calculator (auto-suggests 5-10% overage)

   • Sample management system (real-time stock status)

   • Project quote generator (PDF auto-creation)

IV. B2B Transaction Process Design

1. Customer Tier System

   • Guest (browse only)

   • Registered user (view prices)

   • Verified wholesaler (wholesale pricing)

   • VIP (exclusive pricing)

2. Inquiry Conversion Funnel
   Product page → Save/Compare → Sample request → Online consultation → RFQ submission → Sales follow-up

3. Order Management

   • MOQ settings

   • Mixed SKU ordering (unified checkout for different patterns)

   • FCL discounts

   • Inspection service options

   • Third-party QC integration

V. Logistics & Payment Solutions

1. International Logistics

   • Weight-tiered pricing

   • Door-to-door ocean freight (integrated freight forwarder API)

   • Fragile packaging surcharge

   • Port clearance services (DDP/DDU options)

2. Payment System

   • International credit cards (Stripe)

   • Corporate bank transfer

   • Letter of credit integration

   • Escrow services

   • Installment payment plans

VI. Marketing Integration

1. Design Community Marketing

   • Designer hub: CAD file downloads

   • Case study submissions: Real project showcases

   • Color trend reports: Annual popular color analysis

   • Installation inspiration gallery: Pinterest-style feed

2. SEO Specialization

   • “Tile Encyclopedia” content section

   • Structured data markup (including specifications)

   • Localized landing pages (e.g., “Matte Tiles for Middle East Market”)

   • Long-tail keyword strategy (e.g., “bathroom anti-slip tile pricing”)

3. Analytics Dashboard

   • Sample conversion tracking

   • Designer behavior analysis

   • Popular pattern rankings

   • Inquiry source analysis

VII. Implementation Priorities

1. Content Development Phase

   • Minimum 8 professional scene images per product

   • 3-5 installation process videos

   • 10+ industry technical articles

   • Comprehensive parameter database

2. Testing Focus Areas

   • High-res image loading speed

   • Mobile color accuracy

   • Calculator tool precision

   • Multi-timezone inquiry alerts

VIII. Operational Maintenance Recommendations

• Quarterly updates: New collection launches

• Data optimization: Adjust product display order based on inquiry data

• Content marketing: Create “Tile Buyer’s Guide” e-books

• Technical maintenance: Monthly parameter accuracy checks

• Client training: Provide procurement system guides for wholesalers

IX. Budget & Timeline

Total timeline: ~18 weeks (compressible to 14 weeks with parallel workflows)

This solution emphasizes visual presentation and technical specifications for tiles, enhancing procurement experience with professional tools while optimizing B2B transactions—ideal for tile exporters targeting global markets.