Google Ads Data Analysis & Competitor Keyword Optimization Plan

1. Project Overview

This plan aims to enhance a company’s competitiveness in search engine optimization (SEO/SEM) through Google Ads data analysis and competitor keyword optimization. We provide customized mobile and PC website solutions, precisely targeting 15 core competitor keywords, along with SEO/SEM management services to ensure high-ranking ad placements and precise search traffic. Additionally, our engineering team offers 24/7 technical support to guarantee stable and efficient ad performance.

2. Service Offerings

2.1 Competitor Keyword Analysis

• Select 15 high-value competitor keywords based on industry data, search volume, and competition level.

• Analyze competitor keyword performance using tools like Google Ads Keyword Planner, SEMrush, and Ahrefs.

• Develop a long-tail + core keyword strategy to improve ad precision.

2.2 Customized Website Optimization (PC + Mobile)

• Independent optimization for PC and mobile to ensure seamless user experience across devices.

• Improve page loading speed (Google PageSpeed Insights score ≥ 90).

• Optimize meta tags and structured data for better search engine compatibility.

2.3 SEO/SEM Management

SEO Optimization:

• On-page optimization (keyword placement, internal linking, content enhancement).

• Off-page optimization (high-quality backlink building, social media traffic generation).

SEM Advertising:

• Precise ad group targeting (search ads, display ads, shopping ads).

• Dynamic ad optimization (A/B testing, smart bidding strategies).

2.4 Precision Search & Ranking Boost

• Google Ads smart bidding (Target CPA, ROAS optimization).

• Ad Quality Score improvement (higher CTR, lower CPC).

• Ranking monitoring & adjustments (ensuring top 3 rankings for core keywords).

2.5 24/7 Engineering Support

• Real-time ad performance monitoring and strategy adjustments.

• Rapid response to emergencies (e.g., ad disapprovals, website downtime).

• Daily/weekly/monthly data reporting for transparent management.

3. Expected Results

4. Execution Process

1. Data Research (competitor analysis, keyword research).

2. Ad Account Setup (Google Ads + Google Analytics integration).

3. Website Optimization (PC + mobile adaptation).

4. Ad Campaign Launch + SEO Optimization (continuous refinement).

5. 24/7 Monitoring & Adjustments (real-time data feedback).

5. Collaboration Benefits

✅ Precision Targeting: Focus on high-conversion keywords, reducing wasted traffic.
✅ Technical Assurance: 24/7 engineering support for stable ad performance.
✅ Data Transparency: Regular detailed reports with visible optimization results.
✅ ROI Improvement: Lower customer acquisition costs and higher ad returns.

Make your ads more precise, your rankings higher, and your conversions better!