I. Project Background

With the rapid development of the global e-commerce market, the frozen food industry is embracing new opportunities in cross-border e-commerce. This proposal outlines a professional cross-border e-commerce independent website solution for frozen rice and flour product manufacturers (e.g., dumplings, glutinous rice balls), benchmarking industry leaders like Sanquan Food and Synear Food. The platform will adopt a WordPress + WooCommerce technical architecture to enable global sales.

II. Case Studies of Industry-Leading Websites

1. Sanquan Food Official Website (www.sanquan.com)
   Strengths:

   • Clear product categorization

   • Professional food photography and detailed displays

   • Comprehensive brand storytelling and corporate capabilities

   • Responsive multi-device design

2. Synear Food Official Website (www.synear.com)
   Strengths:

   • Intuitive navigation structure

   • Dynamic product usage scenarios

   • Prominent food safety certifications

   • Multilingual support (Chinese/English)

3. Wanchai Ferry International Site (www.wanchaiferry.com.hk)
   Strengths:

   • Internationalized visual design

   • Story-driven product marketing

   • Streamlined cross-border e-commerce features

   • Multi-currency payment support

III. Website Development Plan

1. Technical Architecture

   • Platform: WordPress + WooCommerce

   • Hosting: Cross-border optimized cloud server (AWS or Alibaba Cloud International recommended)

   • CDN: Global content delivery network acceleration

   • Security: SSL certificate, firewall, regular backups

2. Core Functional Modules

   1. Multilingual/multi-currency support (Chinese/English + target market languages)

   2. Product display system (categorization, details, 360° views)

   3. Cross-border features (duty calculation, international logistics integration)

   4. Membership & loyalty points system

   5. Marketing tools (coupons, flash sales, product bundles)

   6. Payment gateways (PayPal, Stripe, localized payment methods)

   7. Order & inventory management

   8. Cold chain logistics tracking

   9. Dedicated food safety certification section

   10. Recipe & usage scenario displays

3. Visual Design Direction

   • Color scheme: Warm tones (red/yellow/green) commonly used in food industry

   • Style: Clean and professional, emphasizing product quality

   • Focus: High-resolution product images, usage scenarios, production process visuals

4. Custom Theme Development
   Synthesizing best practices from industry leaders, including:

   • Responsive product templates

   • Story-driven brand pages

   • Recipe & usage guide templates

   • Cross-border optimized checkout flow

IV. Implementation Timeline

• Requirement Analysis (5 workdays)
  Business needs assessment, competitor analysis, finalized feature list

• Design Phase (10 workdays)
  UI/UX design, prototype approval, final visual design

• Development (25 workdays)
  Frontend/backend development, module implementation

• Testing (10 workdays)
  Functional/performance testing, cross-border payment validation

• Launch Prep (5 workdays)
  Content population, training, go-live

V. Budget Estimate

Note: ±15% variance possible based on complexity.

VI. Expected Benefits

• Brand Enhancement: Professional global image, 15-20% premium pricing potential

• Sales Growth: New cross-border channel, projected $20,000+/month within 6-12 months

• Cost Optimization: 10-15% savings vs. third-party platforms, direct customer data ownership

• Market Expansion: Efficient global reach, targeted audience engagement

VII. Post-Launch Support

• 1-year free maintenance

• Quarterly analytics reports

• SEO optimization guidance

• Marketing campaign技术支持 (technical support)

This solution will empower frozen food enterprises to build a globally competitive e-commerce platform, achieving dual objectives of brand internationalization and sales growth.