I. Market Analysis & Technical Selection

E-commerce Characteristics in Africa

• Mobile-first (80% users access via mobile)

• Main payment methods: M-Pesa, Airtel Money, credit cards (Visa/MasterCard), and cash on delivery

• Logistics challenges: API integration with regional providers like Jumia Logistics and Aramex

Technical Architecture

graph TD  
A[WordPress 6.6] --> B[WooCommerce 8.8]  
B --> C[Custom Theme]  
C --> D[Elementor Pro Page Builder]  
D --> E[Multilingual Plugins]  
E --> F[Local Payment Gateways]

II. Core Module Development

1. African-Style Theme Template

   • Visual System: High-contrast colors (optimized for sunlight readability) with traditional African pattern library

   • Responsive Layout: Priority adaptation for resolutions of popular African brands (Tecno, Infinix, etc.)

   • Key Features:

     • COD geofencing (auto-display regional availability)

     • Data-saving mode (WebP image compression)

     • Multilingual toggle (English/French/Swahili)

2. Payment & Logistics System

   Module	Technical Solution	Supported Providers
   Payment Gateway	WooCommerce Payment Plugins	Flutterwave, Cellulant
   Logistics Track	REST API Integration	DHL Africa, Sendy
   Duty Calculator	Custom Tax Algorithm	African Customs Data Packages

3. Marketing Tool Integration

   • Social Sharing: WhatsApp reward system (via Chaty plugin)

   • Influencer Marketing: Automated commission settlement for African creators

   • SEO Optimization:

     apache

      

     # .htaccess configuration  
     ExpiresActive On  
     ExpiresByType image/webp "access plus 1 month"  
     AddOutputFilterByType DEFLATE text/html text/plain text/xml

III. Development Workflow

1. Requirement Gathering (5 workdays):

   • Compliance review for target countries (Nigeria, Kenya, South Africa, etc.)

   • Competitor UX analysis report

2. Prototyping (10 workdays):

   • Rapid prototyping using Astra Theme

   • User journey stress testing (simulated 2G network)

3. System Integration (15 workdays):

    

   sequenceDiagram  
   Merchant System->>+WooCommerce: Product Sync  
   WooCommerce->>+Logistics API: Real-time Shipping Quote  
   Logistics API-->>-WooCommerce: Return Rates  
   WooCommerce-->>-Frontend: Display Total Price

IV. Localized Operations Support

• Content Package:

  • African festival calendar (Ramadan, Africa Day templates)

  • Multilingual chatbot (20+ African dialects)

• Analytics Dashboard:

  python

  # Traffic analysis script  
  def analyze_traffic(source):  
      if source == 'social_media':  
          return get_facebook_insights() + get_tiktok_metrics()  
      elif source == 'search_engine':  
          return google_search_console_data()

V. Service Guarantee

• Hosting: Tencent Cloud African node (Johannesburg DC)

• Security: SSL certificates, daily vulnerability scans, DDoS protection

• Training: Bilingual (EN/FR) “Independent Store Operation Manual” + video tutorials

Attachments

• African E-payment Compliance Requirements

• WooCommerce Performance Optimization Whitepaper

• Cross-border HS Code Reference Table

(Latest technical solutions available upon request)

Key Translation Notes:

1. Localization: Adapted terms like “货到付款” to “COD” (common industry usage) and “地理围栏” to “geofencing”.

2. Technical Accuracy: Maintained exact API/plugin names (e.g., “Elementor Pro”, “WebP”).

3. Visual Hierarchy: Preserved markdown formatting (tables, diagrams) for technical documentation clarity.

4. Cultural Context: Translated “非洲传统纹样素材库” as “traditional African pattern library” to convey design intent.

Let me know if you’d like any refinements for specific audiences (e.g., developers vs. stakeholders).