I. Project Overview
Develop a professional cross-border e-commerce independent website for a workwear factory based on WordPress + WooCommerce platform, targeting global wholesale clients to showcase products, generate inquiries, and enable online transactions. The website will highlight the factory’s production capabilities, product quality, and customization services to enhance international brand image and expand overseas sales channels.

II. Industry Benchmark Website Analysis

1. Reference Websites

Uniform Advantage (https://www.uniformadvantage.com)
Strengths: Clear product categorization, professional workwear presentation, powerful filtering, detailed product pages
Features: Scenario-based displays, comprehensive size guides, bulk order discounts

Dickies Workwear (https://www.dickies.com)
Strengths: Strong brand identity, complete product lines, global distribution network
Features: Workplace scenario videos, durability test data, prominent wholesale portal

Chef Works (https://www.chefworks.com)
Strengths: Clear industry specialization (foodservice apparel), streamlined customization process
Features: Online customization tools, industry-specific solutions, wholesale client portal

Cintas Uniforms (https://www.cintas.com)
Strengths: Enterprise service presentation, rental solutions, end-to-end services
Features: Visualized service流程, extensive case studies, strong trust-building elements

2. Key Takeaways

• Professional product display & categorization

• Clear wholesale/custom service portals

• Advanced filtering & comparison tools

• Detailed product specs & technical data

• Multilingual/multi-currency support

• Transparent MOQ & pricing tiers

• Production capabilities & certifications

• Case studies & testimonial systems

III. Website Architecture

1. Core Modules

• Homepage: Core advantages, featured products, quick navigation

• Product Hub:

  • Industry-based categories (medical, foodservice, hospitality, corporate)

  • Product-type classification (suits, shirts, uniforms, workwear)

  • Advanced filters (material, color, size, season)

• Custom Services: OEM/ODM process, design tools, fabric library

• Wholesale Policy: MOQ explanation, volume pricing, logistics

• About Us: Factory tour, equipment, certifications

• Case Studies: Industry solutions, client portfolio

• Resources: Size guides, care instructions, industry news

• Contact: Multi-channel forms, live chat

2. Technical Stack

• Platform: WordPress + WooCommerce

• Theme: Custom workwear industry theme

• Multilingual: WPML (Chinese/English baseline)

• Payment: Stripe, PayPal, bank transfer

• Logistics: Shipping calculator integration

• SEO: Yoast SEO optimization

• Security: SSL, firewall, regular backups

IV. Custom Theme Design Highlights

• Visual Style: Professional, minimalist industrial aesthetic

• Color Scheme: Navy/indigo + white + gray (conveys professionalism)

• Imagery: High-quality product photos + contextual shots

• Unique Features:

  • Bulk quote calculator

  • Fabric selector

  • Size comparison tool

  • Custom requirement generator

  • Production progress tracker

• Mobile Optimization:

  • Fully responsive design

  • Streamlined mobile ordering

  • Lazy-loaded images

V. Development Phases

1. Discovery (1 week): Requirements analysis, sitemap finalization

2. Design (2 weeks): UI/UX, page prototypes, style approval

3. Development (4-6 weeks): Theme customization, module development

4. Content (1-2 weeks): Product data entry, multilingual translation

5. Testing (1-2 weeks): QA, performance tuning, UX refinement

6. Launch: Deployment, training, initial support

VI. Budget Estimate

Note: Final costs may vary based on requirements

VII. Expected ROI

1. Direct Benefits

• New sales channel: 15-25% online orders within 6-12 months

• 30-50% lower CAC vs traditional methods

• 3-5% lead conversion rate (industry avg: 1-2%)

• 20-30% higher AOV via customization

2. Strategic Benefits

• Enhanced brand credibility

• Faster product launches

• 24/7 digital showroom

• Customer data accumulation

3. Payback Period

• Conservative: 12-18 months

• Moderate: 8-12 months

• Aggressive: 6 months (with key accounts)

VIII. Post-Launch Recommendations

• Content marketing: Industry guides, dress code resources

• Ongoing SEO optimization

• Social media integration (LinkedIn/FB/IG)

• Email nurturing for wholesale leads

• User behavior analytics

• Quarterly feature updates

This proposal can be adapted based on budget and priorities. Recommend phased implementation starting with core features.

This translation maintains all technical and marketing nuances while optimizing for readability in international business contexts. The structure follows professional web development proposal standards with clear section headers and bullet points for scannability.