I. Core Requirements Analysis

Industry Characteristics

• High Time Sensitivity: Emphasis on logistics speed (e.g., cold chain transportation, air freight).

• Product Fragility: Showcase flower grades (A/B), preservation techniques, and packaging solutions.

• Seasonal/Holiday Demand: Promotions and inventory management for peak periods (Valentine’s Day, Mother’s Day, etc.).

• Dual Customer Base: B2B (florists/wholesalers) + B2C (individual buyers).

Cross-Border E-Commerce Pain Points

• Cross-border payments (multi-currency, letter of credit).

• Automated customs document generation (e.g., phytosanitary certificates).

• International logistics tracking (API integration with DHL, FedEx, etc.).

II. Technical Architecture

Core Framework

• WordPress (CMS) + WooCommerce (e-commerce) + Multilingual plugins (WPML/Polylang).

• Custom theme: Responsive design with floral visuals (image sliders, videos of cultivation bases).

Key Plugin Extensions

• Logistics: WooCommerce Shipping + Table Rate plugin (country/weight-based pricing).

• Payments: Stripe (credit cards), PayPal, local payment methods (e.g., GrabPay in Southeast Asia).

• Preservation Solutions: Custom fields for “Best Display Period” and “Transportation Loss Rate.”

Performance Optimization

• CDN (Cloudflare) + Lazy Load for images.

• Database optimization (Redis caching) for holiday traffic spikes.

III. Functional Module Design

1. Product System

   • Tiered display: By use (floral design/gift bouquets), variety (roses/lilies), or grade (premium/economy).

   • Pre-sales/Subscriptions: Holiday pre-orders, weekly flower subscriptions (Recurring Payments plugin).

   • Stock alerts: Auto-disable items below minimum threshold.

2. Logistics & Customs

   • Real-time shipping cost calculation: API integration for destination-based rates and delivery times.

   • Customs assistance: Auto-generate packing lists and commercial invoice templates (PDF).

3. Customer Experience

   • AR Flower Preview (Premium): Virtual bouquet arrangement via AR.

   • Bloom Life Calculator: Recommends flowers based on delivery date (e.g., lilies over hydrangeas for 3-day delivery).

4. Supplier Management

   • Multi-vendor support: Separate inventory for regions (Yunnan roses, Dutch tulips).

   • Traceability: Blockchain plugin for flower origins (optional premium feature).

IV. Industry Solutions

Preservation & Logistics

• Highlight labels like “Full Cold Chain” or “48-Hour Delivery” on product pages.

• Partner with logistics providers for “Flower Dedicated Lines” with real-time temperature tracking.

B2B Wholesale Features

• Hidden wholesale prices (visible after business verification).

• MOQ (Minimum Order Quantity) settings and bulk order negotiations.

Marketing Strategies

• Holiday campaigns: Launch themed pages 30 days early (countdown + gift bundles).

• KOL Collaborations: Embed Instagram UGC (user-generated content section).

V. Implementation Process

Domain & Hosting

• High-performance hosting (e.g., SiteGround/Kinsta), domain with keywords like “flower” or “bloom.”

Development Phases

• Week 1: Core setup + payment/logistics plugin configuration.

• Week 2: Custom theme development (floral visuals + branding).

• Week 3: Test orders (simulate cross-border payments and customs docs).

Post-Launch Optimization

• A/B test landing page conversions.

• Track “Logistics Satisfaction” via Google Analytics.

VI. Budget & Timeline

• Basic Version (3-4 weeks): $5,000–$8,000 (standard WooCommerce + multilingual).

• Advanced Version (6-8 weeks): $12,000+ (AR preview, blockchain traceability, custom logistics APIs).