I. Project Overview

This proposal outlines the development of a professional cross-border e-commerce independent website for a health food company, built on the WordPress + WooCommerce platform. The site will focus on showcasing and selling functional health foods, emphasizing scientific evidence for key ingredients to enhance brand credibility while optimizing the global shopping experience.

II. Industry Benchmark Case Studies

1. By-Health International (https://global.by-health.com/)

Strengths:

• Clear product categorization and function-oriented navigation

• Detailed scientific research and ingredient explanations

• Multilingual support (Chinese/English)

• Professional health knowledge section

• Membership program with health assessment tools

2. Blackmores (https://www.blackmores.com/)

Strengths:

• Responsive design with excellent mobile experience

• Health solutions categorized by symptoms

• Product comparison feature

• Authoritative blog content

• Prominent display of product certifications

3. Swanson Health (https://www.swansonvitamins.com/)

Strengths:

• Advanced filtering and search functionality

• Comprehensive user review system

• Subscription savings program

• Extensive educational content

• Highlighted promotional campaigns

III. Website Design Plan

1. Design Philosophy

• Scientific professionalism: Highlight R&D and evidence-based benefits.

• Function-oriented: Categorize products by health benefits (not just product type).

• Trust-building: Show certifications, clinical studies, and expert endorsements.

• User experience: Streamline checkout and offer personalized recommendations.

2. Site Structure

Homepage  
├── Products  
│   ├── By Function (Immunity, Gut Health, Joint Support, etc.)  
│   ├── By Ingredient (Probiotics, Collagen, Omega-3, etc.)  
│   └── By Audience (Seniors, Women, Children, etc.)  
├── Health Research  
│   ├── Articles  
│   ├── Expert Insights  
│   └── Clinical Studies  
├── About Us  
│   ├── Brand Story  
│   ├── R&D Team  
│   └── Certifications  
├── Membership  
│   ├── Health Assessment  
│   ├── Personalized Recommendations  
│   └── Loyalty Program  
└── Customer Service  
    ├── Shopping Guide  
    ├── Shipping Tracking  
    └── Contact Support

3. Key Features

• Multilingual/Multi-currency: WPML plugin for EN/CN and more.

• Smart Recommendations: Based on browsing history + health questionnaires.

• Ingredient Database: Scientific breakdown of functional components.

• Health Assessment Tool: Quiz-driven product matching.

• Subscription Service: Auto-delivery for recurring purchases.

• Compliance Generator: Auto-generates region-specific legal disclaimers.

• Shipping Tracker: Integrated global logistics APIs.

• Reviews & Certifications: Showcase third-party approvals and user testimonials.

IV. Technical Implementation

1. Tech Stack

• Core: WordPress + WooCommerce

• Hosting: AWS/AliCloud Global + CDN

• Payment Gateways: Stripe, PayPal, Alipay Global

• Security: SSL, PCI DSS compliance

• Analytics: Google Analytics 4, Hotjar

2. Timeline

• Requirements & Competitor Analysis (1 week)

• UI/UX Design (2 weeks)

• Frontend Development (3 weeks)

• Backend & Features (4 weeks)

• Content & Localization (2 weeks)

• Testing & Optimization (2 weeks)

• Launch & Training (1 week)
  Total: ~15 weeks

V. Budget Estimate

Note: Costs may vary based on requirements. Maintenance billed separately.

VI. Expected Outcomes

1. Brand Growth

• Establish a science-backed brand identity.

• Increase market awareness in target regions.

• Position as an industry authority via content marketing.

2. Sales Targets

• Monthly revenue: $7,000–$14,000 within 6–12 months.

• Customer LTV: 30–50% increase (via subscriptions).

• Conversion rate: 2.5–4% (vs. industry avg. 1.5–2%).

3. Operational Gains

• Reduce platform fees (15–30% savings vs. 3rd-party marketplaces).

• Own customer data for precision marketing.

• Run promotions without platform restrictions.

VII. Post-Launch Support

• Maintenance: Updates, security, backups.

• Analytics: Monthly sales/user behavior reports.

• Content: SEO-optimized health articles.

• Upgrades: UX improvements based on data.

• Marketing: Google/Facebook ad guidance.

This proposal will be tailored to your products and target markets to build a high-converting, trust-driven cross-border e-commerce platform for health foods.

Let me know if you’d like any refinements!