I. Project Overview
Develop a professional cross-border e-commerce independent website for “Zi Deng”, a renowned leisure food industry enterprise. Utilizing WordPress + WooCommerce technology stack to achieve global catering service display and online transaction capabilities, supporting the company’s international market expansion.

II. Client Needs Analysis

• Company Positioning: Established brand in leisure food industry

• Business Scope: Various catering services (restaurants, fast food outlets, hot pot chains, etc.)

• Target Market: Global cross-border e-commerce market

• Core Requirements:

  • Multilingual support

  • Cross-border payment integration

  • International logistics solutions

  • Brand image presentation

  • Online ordering system

III. Industry Benchmark Case Studies

1. Pizza Hut International (https://www.pizzahut.com)
   Strengths:

   • Clear global site selection portal

   • Responsive multi-device design

   • Streamlined online ordering process

   • Comprehensive loyalty points system

   • Prominent promotional displays

2. Haidilao International (https://www.haidilao.com)
   Strengths:

   • Engaging brand storytelling

   • Accurate store locator system

   • Smooth multilingual switching

   • High-quality food photography

   • Practical online queue function

3. McDonald’s Global (https://www.mcdonalds.com)
   Strengths:

   • Consistent global branding

   • Localized content adaptation

   • Transparent nutritional information

   • Optimized mobile experience

   • Deep social media integration

4. Starbucks International (https://www.starbucks.com)
   Strengths:

   • Premium visual design

   • Clear product categorization

   • Robust membership system

   • Effective brand culture communication

   • Practical gift card functionality

IV. Comprehensive Design Plan

1. Website Architecture

   • Homepage: Brand showcase + core service portals

   • About Us: Brand story + corporate culture

   • Products: Categorized service displays

   • Global Locations: Map integration + store details

   • Online Ordering: WooCommerce system

   • Member Center: Points/rewards management

   • News: Industry updates + company news

   • Contact: Multi-channel forms

2. Core Functional Modules

   • Multilingual/Multi-currency System

     • WPML plugin integration

     • Auto exchange rate conversion

     • 8 major language support

   • Cross-border Payments

     • PayPal International

     • Stripe credit card payments

     • Localized options (e.g. Alipay Global)

   • Global Logistics

     • Shipping calculator

     • Major logistics API integration

     • Order tracking system

   • Online Ordering

     • Customizable menu configuration

     • Shopping cart functionality

     • Reservation system

   • Membership Management

     • Tiered membership levels

     • Points redemption system

     • Personalized recommendations

3. Visual Design Direction

   • Color Scheme: Brand VI-based red + gold (sample)

   • Style: Modern minimalism + catering industry elements

   • Imagery: High-resolution food photography + contextual displays

   • Motion: Moderate interactive enhancements

V. Technical Implementation

1. Technology Stack

   • Core Platform: WordPress 6.0+

   • E-commerce: WooCommerce 6.0+

   • Hosting: AWS/Linode high-performance servers

   • CDN: Cloudflare Enterprise

   • Security: Wordfence suite

2. Development Phases

   • Requirements Analysis (1 week)

   • UI/UX Design (2 weeks)

   • Frontend Development (3 weeks)

   • Backend Development (3 weeks)

   • Testing & Optimization (2 weeks)

   • Launch & Training (1 week)

3. Custom Theme Development

   • Deep customization of Astra Pro theme

   • Custom catering industry modules

   • Responsive multi-device adaptation

   • Performance-optimized loading

VI. Project Budget

Note: Estimated pricing, adjustable per actual requirements

VII. Expected Benefits

1. Direct Economic Benefits

   • 30% cross-border order growth within 6 months

   • 15-20% reduction in third-party platform fees

   • 25% repeat customer increase via membership

2. Brand Benefits

   • Professional international image

   • Enhanced global recognition

   • Strengthened customer trust

3. Operational Benefits

   • First-party customer data acquisition

   • Precision marketing capabilities

   • Improved service efficiency

VIII. Post-launch Support

• Technical Support: 1-year free maintenance

• Training: Administrator manuals + video tutorials

• Updates: Regular security + feature optimization

• Analytics: Quarterly performance reports

IX. Project Timeline
Total Duration: 12 weeks (adjustable)

We believe this professional cross-border e-commerce platform will empower “Zi Deng” to establish authoritative brand presence in global markets, expand international operations, and achieve sustainable business growth.

This translation maintains all technical and marketing terminology while ensuring natural English flow suitable for business documentation. The structure preserves the original formatting with clear section headers and bullet points for readability.