I. Industry Reference Websites

Global Premium Bouquet Brands

• www.urbanstems.com (US: minimalist design + subscription model)

• www.floom.com (UK: artist-collaborated bouquets)

• www.roseonly.com (China luxury brand: premium packaging)

Cross-Border E-Commerce Representatives

• www.floristique.sg (Singapore: multilingual support + cold chain logistics details)

• www.bloomandwild.com (UK: patented flower box design + AR preview)

Technical Highlights

• Interactive bouquet customizer (e.g., Interflora’s DIY tool)

• Holiday countdown marketing module (FTD’s seasonal campaigns)

• Flower sourcing traceability system (Bouqs’ farm-to-door stories)

II. WordPress + WooCommerce Custom Solution

(1) Core Functional Modules

Frontend System

• 3D bouquet designer

• Holiday-themed categories

• Flower language encyclopedia

• AR preview plugin

• Cold chain logistics tracking

Backend System

• Bloom cycle inventory management

• Global shipping rules

• Florist collaboration platform

• Gift card management system

(2) Key Plugin Configurations

• Product Customization: WooCommerce Product Add-Ons Ultimate (e.g., greeting cards/packaging options)

• Logistics: Flexible Shipping (country-specific cold chain pricing)

• Multi-Currency: WPML + Currency Switcher (supports local PayPal payments)

• SEO Optimization: Rank Math (targets long-tail keywords like “wedding bouquet delivery”)

(3) User Experience Enhancements

Emotional Design

• Homepage video background showcasing floral craftsmanship

• Checkout “gifting purpose” selection (birthday/apology/celebration)

Technical Upgrades

• WebP image compression (40% faster loading)

• ChatGPT API integration for smart gifting recommendations

Trust Building

• Real-time stock display (e.g., “Only 3 bouquets left for same-day delivery”)

• UGC gallery with customer photos (Social Photos Feed plugin)

III. Differentiation Strategies

Product Innovation

• “Preserved + Fresh flower” hybrid bouquets (reduces cross-border spoilage)

• Color-based categories (e.g., Morandi tones/wedding white-green schemes)

Marketing Tactics

• Subscription model: Quarterly floral gifting service

• Viral campaigns: Recipient scans QR code for discounts on next purchase

Supply Chain

• Local florist partnerships for last-mile delivery (overseas warehouses + local fulfillment)

• Biodegradable packaging (eco-friendly USP)

IV. Implementation Phases

Phase 1 (1 Month)

• Domain registration: Include keywords like “bouquet” or “bloom”

• Server setup: SiteGround WooCommerce hosting (EU/NA nodes)

Phase 2 (2 Months)

• Develop bouquet designer (PluginHive WooCommerce Product Designer)

• Integrate Stripe + Alipay Global payment gateways

Future Iterations

• VR florist studio (WebXR technology)

• Freshness visualization (IoT sensor data)

V. Risk Mitigation

Logistics

• Clearly display delivery timelines by country on product pages

• Use Packiyo plugin for multi-carrier price comparison

After-Sales

• Automated “delivery confirmation” workflow (SMS/Email)

• Tiered compensation standards (based on damage severity)

This proposal emphasizes emotional expression and logistics solutions unique to the floral industry, leveraging technology to overcome cross-border challenges. Prioritize developing a “last-minute gifting” quick-purchase feature. Technical details for specific modules can be discussed upon request.