I. Project Overview

This proposal aims to create a professional cross-border e-commerce independent website for an automobile manufacturing enterprise. Built on the WordPress + WooCommerce platform, the site will support multiple languages and currencies, showcase the company’s products and technical capabilities, and enable online inquiries and parts sales, helping the business expand into international markets.

II. Benchmarking Analysis of Industry-Leading Websites

1. Tesla Global Website (https://www.tesla.com)

   • Strengths:

     • Minimalist design with strong product visuals

     • Smooth product configurator experience

     • Seamless multi-language/currency switching

     • Robust online reservation system

     • Comprehensive owner community features

2. BYD International Site (https://www.byd.com/global/)

   • Strengths:

     • Clear product categorization and global business display

     • Well-implemented multilingual support

     • Professional technical specifications presentation

     • Global dealer locator system

3. Volvo Trucks International Site (https://www.volvotrucks.com)

   • Strengths:

     • Industry solution-oriented content structure

     • 3D product visualization technology

     • Advanced configuration tools

     • Comprehensive after-sales support section

4. BMW Group International Site (https://www.bmwgroup.com)

   • Strengths:

     • Compelling brand storytelling

     • Dynamic innovation showcase

     • Professional investor relations module

     • Rich media center content

III. Comprehensive Optimization Plan

1. Website Architecture

   • Homepage: Brand showcase + core product carousel

   • Product Hub: Categorized display + smart filtering

   • Technology Center: Innovation breakdowns

   • Solutions: Industry application cases

   • About Us: Corporate capabilities

   • Newsroom: Company updates

   • Contact: Global dealer map

   • Online Store: Parts & accessories sales

2. Core Features

   • Multi-language/currency support (min. 5 languages)

   • Smart product configurator

   • 3D/VR product visualization

   • Online inquiry system

   • Parts e-commerce functionality

   • Dealer management system

   • CRM integration

   • Data analytics dashboard

3. Technical Implementation

   • WordPress + WooCommerce development

   • Elementor Pro + custom theme

   • Multilingual plugins: WPML or Polylang Pro

   • High-performance caching

   • Global CDN acceleration

   • SSL security certification

   • Regular backup system

IV. Custom Theme Development

1. Design Style

   • Modern industrial aesthetics

   • Fully responsive layout

   • Brand VI system integration

   • HD visuals + video backgrounds

   • Interactive animations

2. Specialized Templates

   • 360° product viewer

   • Technology comparison tool

   • Configurator PDF export

   • Live chat support

   • Test drive/visit scheduling

V. Budget Estimate

Note: Final costs subject to detailed requirements assessment.

VI. Implementation Timeline

• Requirements Analysis (1-2 weeks): Detailed scoping

• Design Phase (2-3 weeks): UI/UX finalization

• Development (6-8 weeks): Feature builds

• Testing (2 weeks): QA & performance checks

• Launch Prep (1 week): Data migration, training

• Go-Live: Deployment

• Post-Launch: 1 year free technical support

VII. Expected Benefits

• Global Branding: Professional presence → international trust

• Sales Expansion: Direct + parts revenue streams

• Lower Customer Acquisition: Targeted international leads

• Enhanced Service: 24/7 online support

• Data Assets: Customer database for precision marketing

• Marketing Efficiency: Higher conversion rates

Projected 6-12 Month Outcomes:

• International inquiries ↑ 50-120%

• Online parts sales ↑ 30-80%

• Brand keyword searches ↑ 40-90%

• Customer acquisition costs ↓ 25-45%

VIII. Ongoing Services Recommendation

• SEO: Sustained ranking improvements

• Content Management: Multilingual updates

• Data Analytics: User behavior insights

• Security Maintenance: Regular audits

• Feature Upgrades: Scalable enhancements

This proposal is customizable based on specific requirements. We look forward to building a globally competitive automotive cross-border e-commerce platform for your company.