Shopee E-commerce Platform Seller’s Operation Manual
A comprehensive guide covering the entire process from registration to order management, helping you get started quickly and operate efficiently.

I. Registration & Store Setup

1. Seller Registration

   • Access Points:

     • Desktop: Visit the Shopee Seller Center (select your country site).

     • Mobile: Download the “Shopee Seller” app.

   • Process:

     • Click “Register Now” → Enter email/phone number → Verify with OTP.

     • Submit required documents (varies by country):

       • Individual sellers: ID card, bank account details.

       • Business sellers: Business license, legal representative’s ID.

     • Await approval (typically 1–3 business days).

2. Complete Store Information

   • Store Settings:

     • Store name, logo, description (use local language, e.g., Bahasa Indonesia for Indonesia).

     • Return/refund policy, shipping options.

   • Payment Account Binding:

     • Link PayPal or local bank account (must match registration details).

II. Product Listing & Management

1. Add New Products

   • Path: Seller Center → 【Products】→ 【Add New Product】.

   • Details to Fill:

     • Title: Core keywords + selling points (e.g., “Women’s Summer Floral Dress – Breathable – Discount with Free Shipping”).

     • Category: Select accurately (misclassification reduces visibility).

     • Images:

       • Main image: White background/scene photo, 800×800 pixels.

       • Up to 9 images (show details, freebies, size chart).

     • Price & Stock:

       • Set original vs. discounted price (deeper discounts for promotions).

       • Update stock promptly to avoid cancellations.

     • Logistics: Select supported channels (e.g., Shopee’s SLS).

2. Bulk Listing (For Multiple SKUs)

   • Download template: Seller Center → 【Products】→ 【Bulk Listing】→ Excel template.

   • Upload after filling (note format rules, e.g., image URLs).

III. Order Processing

1. Order Confirmation & Shipping

   • Notification: New orders appear in Seller Center or app.

   • Shipping Steps:

     • Pack items securely (no damage/missing parts).

     • Cross-border sellers: Print shipping labels (provided by Shopee) → Send to Shopee’s domestic hub (e.g., Shenzhen, Yiwu).

     • Local sellers: Self-ship or use Shopee’s logistics partners.

   • Deadline:

     • DTS (handling time) is usually 2–3 days. Unshipped orders auto-cancel.

2. Logistics Tracking

   • System syncs tracking info; buyers view updates in-app.

   • Issue Handling: Proactively notify buyers if delays occur.

IV. Marketing & Traffic Growth

1. Free Traffic Strategies

   • Title Optimization: Use trending keywords (analyze via 【Shopee Keyword Tool】).

   • Store Design:

     • Carousel banners: Highlight promotions.

     • Product categories: Improve navigation.

2. Paid Promotions

   • Shopee Ads:

     • Keyword ads: Bid for rankings (CPC).

     • Related products ads: Display on item pages.

   • Promo Tools: Discount coupons, spend-and-save deals, bundles.

3. Join Platform Campaigns

   • Path: Seller Center → 【Marketing Center】→ 【Campaign Registration】.

   • Popular Events: 9.9 Sale, 11.11, Flash Sales (must meet low-price requirements).

V. Customer Service & Review Management

1. Quick Response Policy

   • Use Shopee Chat (response rate affects ratings).

   • Set auto-replies (e.g., shipping time, return policy).

2. Handle Negative Reviews

   • Path: Seller Center → 【Reviews】→ Negotiate revisions politely.

   • Public Replies: Apologize and offer solutions (show accountability).

VI. Data & Optimization

1. Analytics Tools

   • Shopee Reports: View impressions, conversion rates, cancellation reasons.

   • Competitor Analysis: Study top sellers’ pricing, titles, and strategies.

2. Improvement Tips

   • Low-traffic items: Optimize titles, images, or adjust pricing.

   • High-return items: Verify accuracy of descriptions and quality.

VII. FAQs

• Q1: How to avoid order cancellations?
  → Maintain accurate stock and realistic DTS settings.

• Q2: Why is my product search ranking low?
  → Possible causes: Low sales, negative reviews, or poor keywords.

• Q3: How are cross-border shipping fees calculated?
  → Refer to Shopee’s logistics rate table (by weight/destination).

VIII. Key Reminders

• Prohibited Items: E-cigarettes, weapons (check platform rules).

• Penalties: Fines apply for fake shipments or misleading pricing.

By following this manual, sellers can efficiently manage Shopee stores. Regularly check the [Shopee Seller Learning Hub] for policy updates and adapt strategies accordingly.