I. Project Overview

This proposal outlines the development of a fully functional, user-friendly independent e-commerce website for an ornamental flowers cross-border business. Utilizing the WordPress + WooCommerce technology stack, the platform will support global sales, payments, logistics, and other essential e-commerce functionalities.

II. Technical Architecture

Core Components

• WordPress: Version 6.0+ (as CMS and website framework)

• WooCommerce: Version 7.0+ (core e-commerce functionality)

• PHP: Version 8.0+

• MySQL: Version 5.7+

• HTTPS: Full-site SSL encryption

Recommended Hosting Configuration

• Server: AWS Lightsail/Vultr/DigitalOcean (minimum 2GB RAM)

• CDN: Cloudflare (global acceleration)

• Backup: UpdraftPlus (automated backups)

III. Website Functional Modules

1. Multi-Language & Multi-Currency Support

• WPML Plugin: Enables language switching (English, Chinese, Japanese, etc.)

• WooCommerce Multi-Currency: Auto-displays prices in local currencies

• Exchange Rate Sync: Regular updates for accurate rates

2. Product Display System

• High-resolution image gallery (zoom, multi-angle views)

• Product videos (growth/blooming process)

• Detailed specifications (blooming period, light requirements, care difficulty)

• 3D rotation display (for bonsai products)

• Seasonal recommendation engine

3. International Payment Integration

• Stripe (major credit cards)

• PayPal (global payments)

• Localized options (e.g., Alipay, WeChat Pay for target markets)

• Cryptocurrency (optional)

4. Shipping & Duty Calculation

• Logistics API integration (DHL, FedEx, EMS)

• Real-time shipping cost calculation

• Automated duty estimation (by destination)

• Package tracking

5. Phytosanitary & Certification

• Auto-generated phytosanitary certificates

• Export license downloads

• Destination country import regulations

6. Membership & Subscription

• Tiered memberships (e.g., Casual Gardener, Expert)

• Care guide subscriptions (regular updates)

• Blooming season reminders

• Online plant doctor consultation (optional)

IV. Design & User Experience

1. Theme Selection

• Recommended: Flatsome, Astra (e-commerce optimized)

• Custom design features:

  • Nature-inspired color scheme

  • High-quality botanical photography as visuals

  • Mobile-responsive design

  • Fast loading (lazy-load images)

2. Key Page Designs

• Homepage: Seasonal highlights + quick-purchase CTA

• Product Pages: Growth timeline + care instructions

• Cart: One-click add-ons (care tools)

• Checkout: Streamlined flow + transparent duty display

V. Marketing & SEO Optimization

1. SEO Basics

• Yoast SEO plugin

• Structured data markup (products, reviews)

• Multilingual SEO

• Educational blog (e.g., flower care)

2. Marketing Tools

• Mailchimp email campaigns

• Facebook Pixel tracking

• Google Analytics 4

• Cart abandonment recovery

3. Content Strategy

• Care guides (lead generation)

• Time-lapse bloom videos (social sharing)

• User-generated content (UGC) community

VI. Operations & Maintenance

1. Backend Management

• Low-stock alerts (seasonal flowers)

• Pre-order management

• Cross-border returns process

• Multi-timezone customer support

2. Performance Optimization

• Image compression (ShortPixel)

• Caching (WP Rocket)

• Database maintenance

3. Security Measures

• Wordfence firewall

• Regular security scans

• PCI DSS compliance checks

VII. Implementation Timeline

• Preparation (1–2 weeks): Domain, hosting, branding

• Development (3–5 weeks): Build, integrate, design

• Testing (1–2 weeks): Payments, languages, logistics

• Launch (1 week): Content upload, SEO, training

VIII. Budget Estimate

• Setup: $500–1,500 (theme, plugins, hosting)

• Custom Development: $2,000–5,000 (complexity-based)

• Content Creation: $1,000–3,000 (multilingual, photography)

• Annual Maintenance: ~$1,000 (hosting, updates, backups)

IX. Key Considerations

• Phytosanitary Laws: Comply with destination regulations

• Logistics: Expedited shipping + specialized packaging

• Seasonality: Align inventory with growth cycles

• Payment Compliance: Adapt to regional preferences

This proposal is adaptable based on specific market needs. Prioritize target markets before finalizing details.