Cross-Border E-Commerce Winery Company Independent Website Construction Project Proposal (WordPress + WooCommerce Custom Development)

I. Project Overview

Build a high-performance branded cross-border e-commerce independent website for a winery enterprise, integrating the full-featured WooCommerce sales system. The site will support multiple languages/currencies/international payments, be mobile-friendly, and adapt to European and American aesthetic styles, while simultaneously optimizing core keyword rankings on Google and Bing.

II. Analysis of Industry Benchmark Websites

Comprehensive Optimization Directions:
✅ Product display (high-definition images + flavor wheel charts)
✅ Compliance design (age verification + duty calculator)
✅ Content marketing (brewery process blog + food and wine pairing guide)
✅ Social proof (media review section + user tasting UGC)

III. Core Website Functional Modules

Customized WooCommerce System

• Alcohol-specific attributes (vintage/ABV/barrel aging time/region)

• Bulk purchase inquiry form (B2B form)

• Gift wrapping options + custom greeting cards

• Logistics tracking integration (FedEx/DHL API)

Compliance & Localization

• 18+ age verification popup (GDPR compliant)

• Duty calculator (auto-estimated based on shipping destination)

• Multi-language toggle (WPML plugin supports Chinese/English/Spanish/French)

Marketing Enhancement Tools

• Subscription-based wine club (regular deliveries)

• Limited-edition pre-sale countdown module

• Membership tier system (unlock exclusive wines based on spending)

IV. SEO Keyword Strategy

1. Core Keyword Grouping

2. On-Site Optimization Measures

• Product page structured data markup (AlcoholPercentage/Region, etc.)

• Brewing process video embedding (average watch time >3 minutes)

• Build origin subdirectories (e.g., /product-region/scotland/)

• User review Schema markup (enhances rich snippet display rate)

V. Visual Design Direction

Theme Template Reference:

• Color scheme: Deep red/amber gold/oak brown (barrel texture)

• Font pairing: Playfair Display (headings) + Lato (body text)

Interaction Design:

• 3D label rotation view

• Flavor profile radar chart (JS dynamically generated)

• Subtle parallax scrolling effect

VI. Technical Implementation Timeline

Preparation Phase (7 days)

• Competitor SEO analysis (Ahrefs report)

• Customs HS code database integration

Development Phase (25 days)

• Custom WooCommerce alcohol field development

• Payment gateway integration (Stripe + Alipay + cryptocurrency)

Optimization Phase (10 days)

• Google Search Console submission

• Core page speed optimization (Lighthouse score ≥90)

VII. Deliverables

• Responsive cross-border e-commerce independent site (PC + Mobile + Tablet)

• Backend operation training videos (bilingual: Chinese/English)

• Keyword optimization report (TOP50 ranking monitoring table)

• EU alcohol e-commerce compliance handbook (PDF)

Project Quote: ￥85,000-￥120,000 (depending on feature complexity)
Timeline: 45-60 working days

This proposal balances brand identity presentation with e-commerce conversion needs. We recommend simultaneous operation with Google Shopping ads. Feel free to contact us for case demos or detailed feature discussions.