I. Project Background

This proposal is designed for fruit and vegetable primary processing enterprises, aiming to establish a professional cross-border e-commerce independent website to better introduce fresh produce—processed through cleaning, sorting, cutting, and packaging—to international markets. Utilizing the WordPress + WooCommerce solution, we will create an efficient, visually appealing, and user-friendly e-commerce platform.

II. Case Studies of Industry-Leading Websites

1. FreshCut Produce (https://www.freshcutproduce.com)
   Strengths:

   • Clear product categorization and processing workflow display

   • Dedicated section for food processing certifications

   • Responsive design for all devices

   • Streamlined product ordering process

   • Comprehensive food safety and quality control pages

2. Nature’s Pride (https://www.naturespride.eu)
   Strengths:

   • High-quality product images and video showcases

   • Detailed product traceability system

   • Multilingual support (major European languages)

   • Visualized supply chain presentation

   • Industry news and recipe sections to enhance user engagement

3. SunWorld International (https://www.sun-world.com)
   Strengths:

   • Prominent seasonal product promotions

   • Showcase of varietal R&D and technological innovation

   • Global distribution network visualization

   • Grower resource center

   • Detailed product specifications and packaging options

III. Website Development Plan

1. Website Structure

   • Homepage: Corporate branding + featured products

   • Product Hub: Categorized by processing type (cleaning/sorting/cutting/packaging)

   • About Us: Certifications, processing workflow, quality control

   • Service Advantages: Cold-chain logistics, custom processing, rapid response

   • Industry Insights: Preservation techniques, market trends

   • Contact: Multilingual customer support

2. Core Functional Modules

   • Multilingual support: English, Spanish, Japanese, and other key trade languages

   • Product display: Before/after processing comparisons, specifications, packaging options

   • Online inquiry system: B2B bulk purchase quotation

   • Traceability system: Raw material sourcing, processing date, shelf-life tracking

   • Order management: Bulk order processing, logistics tracking

   • CRM: Tiered customer access management

3. Design Style

   • Color scheme: Green (freshness) + White (cleanliness) + Blue (professionalism)

   • Emphasis on product photography, minimalistic design

   • Visualized processing flowcharts

   • Responsive design for mobile compatibility

IV. Technical Implementation

1. Core Platform

   • WordPress CMS

   • WooCommerce plugin

   • Astra Pro theme (customized)

2. Key Plugins

   • WPML Multilingual Plugin

   • WooCommerce Bulk Order Form

   • Advanced Custom Fields

   • Product GTIN (EAN/UPC/ISBN) for WooCommerce

   • WooCommerce PDF Invoices & Packing Slips

3. Custom Development

   • Specialized product templates for processed produce

   • Visualized processing capacity module

   • Cold-chain logistics solutions page

   • Industry certification display section

   • Dedicated B2B bulk purchase workflow

V. Project Timeline

• Requirement Analysis (5 workdays):
  Enterprise audit, competitor analysis, core requirement finalization

• Design Phase (10 workdays):
  UI/UX design, prototype approval, final visual design

• Development Phase (25 workdays):
  Frontend/backend development, functional testing

• Content Population (5 workdays):
  Product data entry, multilingual translation, basic SEO optimization

• Testing & Launch (5 workdays):
  Full testing, training, and official launch

VI. Budget Estimate

VII. Expected Outcomes

1. Direct Economic Benefits:

   • 30-50% increase in cross-border orders within 6-12 months

   • 15-25% price premium through value-added processing

   • 40% reduction in traditional client acquisition costs

2. Operational Efficiency:

   • 50% faster order processing

   • 70% shorter inquiry response time

   • 80% quicker product updates

3. Brand Value:

   • Establish professional processing brand identity

   • Enhance international buyer trust

   • Strengthen industry influence and pricing power

VIII. After-Sales Service

• Technical Support: 1 year of free bug fixes and minor adjustments

• Data Backup: Weekly automated backups

• SEO Optimization: Quarterly performance reviews

• Training: Regular e-commerce operation workshops

• Upgrades: Scalability recommendations for business growth

This proposal will help your company build a specialized cross-border platform to showcase processing capabilities, expand globally, and drive business growth.

This translation maintains all technical and marketing nuances while ensuring clarity for international stakeholders. Let me know if you’d like any refinements!