I. Project Overview
This project aims to build a professional cross-border e-commerce independent website for a fermented food brewing company. Based on WordPress + WooCommerce platform, incorporating industry best practices and SEO optimization strategies, we will create an internationally competitive online sales platform.

II. Benchmarking Analysis of Industry-leading Websites
Reference websites (brand names anonymized):

1. Japanese XX Miso Brewery Official Site
   Strengths: Visual presentation of traditional techniques, clear product categorization, comprehensive multilingual support

2. German XX Fermented Foods Brand Site
   Strengths: Scientifically rigorous product descriptions, prominent EU certification displays

3. Korean XX Kimchi Cross-border E-commerce Site
   Strengths: Scenario-based product displays, rich recipe application content

4. American XX Kombucha Brand Official Site
   Strengths: Engaging brand storytelling, highly integrated community marketing

Key Advantages Consolidated:

• Visual integration of traditional craftsmanship and modern technology

• Scientific demonstration of products’ health benefits

• Multi-scenario application content to enhance purchase motivation

• International payment and logistics solutions

III. Website Theme Template Design

1. Style Positioning

   • Main Color Palette: Natural fermentation tones (terracotta red + beige + dark brown)

   • Font Pairing: English primary font (Playfair Display) + Chinese secondary font (Source Han Serif)

   • Visual Elements: Macro photography of fermentation process + line drawings of traditional brewing tools

2. Core Page Structure

Homepage  
├─ Brand Story (with traditional process animation)  
├─ Product Lines (by fermentation type)  
│   ├─ Grain Fermentation (soy sauce/miso/vinegar)  
│   ├─ Vegetable Fermentation (kimchi/sauerkraut)  
│   ├─ Probiotic Drinks (kombucha/kefir)  
│   └─ Specialty Fermentation (natto/tempeh)  
├─ Fermentation Science (health benefits whitepaper)  
├─ Global Shipping (logistics solutions)  
├─ Recipe Applications (UGC content hub)  
└─ Knowledge Base (SEO content matrix)

3. Custom Functional Modules

• Fermentation Timer Widget (visual product brewing cycle)

• Live Culture Activity Display Module

• Cross-border Compliance Auto-detection (IP-based import regulation alerts)

• Fermented Food Pairing Recommendation Engine

IV. Keyword Strategy

1. Core Keyword Matrix

   • Brand Terms:
     [Brand]+fermented foods
     [Brand]+traditional brewing

   • Product Terms:
     artisanal soy sauce online
     organic miso paste export
     probiotic kombucha wholesale
     authentic kimchi supplier

   • Industry Terms:
     traditional fermentation techniques
     gut-healthy fermented foods
     small-batch brewing experts
     aged fermentation products

2. Page-level Keyword Allocation
   | Page Type | Target Keywords | Content Strategy |
   |————————-|————————————-|——————————————-|
   | Homepage | premium fermented foods exporter | Brand value + core products + certifications |
   | Grain Fermentation Page | artisanal japanese soy sauce | Process comparison + ISO certs + usage guides |
   | Probiotics Page | probiotic drinks for gut health | Clinical studies + storage tips + testimonials |
   | Blog Article | how to use koji mold fermentation | Step-by-step guide + expert interviews |

3. Multilingual Keyword Expansion

   • Japanese: 伝統的発酵食品輸出

   • Korean: 전통 발효식품 수출업체

   • German: Bio-Fermentierte Lebensmittel

V. Technical Implementation

1. Infrastructure

   • WordPress 6.0+ multisite

   • WooCommerce 7.0+ cross-border extensions

   • Servers: AWS Lightsail (Tokyo/Frankfurt/Virginia)

   • CDN: Cloudflare Enterprise

2. Essential Plugins

   • WPML Multilingual

   • WooCommerce Multi-currency Payments

   • Advanced Custom Fields Pro

   • Rank Math SEO Pro

   • CartFlows Checkout Optimization

3. Custom Development

   • Cross-border compliance API integration

   • Hybrid B2B/B2C user permission system

   • Fermented food HS code database

   • Real-time international shipping calculator

VI. Project Milestones

VII. Budget Estimate

VIII. Expected Outcomes
Within 6 months post-launch:

• 300% increase in organic search traffic

• 40% target keywords ranking in TOP50

• Average conversion rate ≥2.5%

Brand Value Building:

• Become internationally recognized as “authentic fermentation specialist”

• Establish technical authority in niche market

Sales Channel Expansion:

• 60% reduction in B2B customer acquisition costs

• High-value B2C customers increase to 35%

This proposal can be further refined based on specific product lines and target markets.