I. Project Overview

To build a professional cross-border e-commerce independent website for a meat products enterprise, based on WordPress + WooCommerce, specializing in the display and sale of various meat products, including:

• Sausage products

• Ham products

• Cured and preserved meats

• Sauced and marinated meats

• Smoked and grilled meats

• Dried meat products

• Fried meat products

• Prepared meat products

• Canned meat products

The website will feature responsive design, support multi-language and multi-currency payments, comply with international food safety display standards, and optimize cross-border e-commerce processes.

II. Case Studies of Industry-Leading Websites

1. Olymel (https://www.olymel.com)

Strengths:

• Clear product categorization and high-quality product images

• Strong brand storytelling and corporate certification display

• Professional visualization of food safety production processes

• Bilingual support (English & French)

2. Smithfield Foods (https://www.smithfieldfoods.com)

Strengths:

• Simple and intuitive navigation structure

• Rich recipe and product usage scenario displays

• Comprehensive distributor inquiry system

• Excellent responsive design

3. Hormel Foods (https://www.hormel.com)

Strengths:

• Strong brand portfolio display

• Integrated product traceability system

• Extensive consumer education content

• High social media integration

4. Jinzi Ham (http://www.kindom.com.cn)

Strengths:

• Full display of traditional Chinese meat product culture

• Visual presentation of production techniques

• Well-developed gift customization features

• Seamless online-offline channel integration

III. Core Website Functional Modules

1. Product Display System

• Multi-dimensional categorization (by type, process, usage scenario, etc.)

• High-definition product gallery + 360° display

• Nutritional information and serving instructions

• Product traceability information

2. Cross-Border E-Commerce Features

• Multi-language support (Chinese, English, Spanish, French, Arabic, etc.)

• Automatic multi-currency switching

• International shipping cost calculation

• Automated customs document generation

3. Production Process Showcase

• Visualized food safety production process

• Display of corporate certifications and qualifications

• Traditional craftsmanship storytelling

4. Marketing System

• Festival gift box customization

• Wholesale inquiry system

• Recipe and usage scenario library

• Membership points system

5. Backend Management System

• Multi-warehouse inventory management

• Cross-border order processing workflow

• Multi-language content management

• Data analytics dashboard

IV. Visual Design Direction

• Theme Style: Blend of traditional craftsmanship and modern food technology

• Color Scheme: Red and gold, highlighting meat product characteristics

• Visual Elements:

  • Illustrations of food processing

  • Product close-up photography

  • Cultural heritage elements

• Layout Design: Clean and sophisticated, emphasizing product quality

V. Technical Implementation Plan

1. Core Infrastructure

• WordPress + WooCommerce

• Custom development with Astra Pro theme

• Page building with Elementor Pro

2. Key Plugins

• WPML (multi-language)

• WooCommerce multi-currency plugin

• Advanced product filtering plugin

• Cross-border shipping calculator plugin

3. Custom Development

• Product traceability system interface

• Gift customization module

• Wholesale inquiry workflow

• Multi-warehouse inventory synchronization

VI. Project Cost Estimation

Note: Final cost may vary based on requirements. A basic version can be kept around ¥80,000, while a premium custom version may exceed ¥200,000.

VII. Expected Benefits

• Brand Value Enhancement

  • Establish an international brand image

  • Increase product premium capability by 20–30%

  • Strengthen consumer trust

• Sales Channel Expansion

  • Open new cross-border e-commerce channels

  • Expected online sales to account for 15–25% within 6–12 months

  • Reduce reliance on traditional channels

• Marketing Efficiency Improvement

  • Precise overseas customer data acquisition

  • Reduce customer acquisition cost by 30–40%

  • Increase repeat purchase rate

• Operational Cost Optimization

  • Reduce intermediary costs

  • Improve order processing efficiency

  • Enable digital management

VIII. Project Implementation Process

1. Requirement confirmation & contract signing (1 week)

2. Website design & approval (2–3 weeks)

3. Development & feature implementation (4–6 weeks)

4. Content population & testing (2 weeks)

5. Training & launch (1 week)

6. Ongoing maintenance & optimization

IX. After-Sales Service

• 3 months of free technical maintenance

• 7×12-hour technical support

• Regular security updates

• Quarterly data analysis reports

• Monthly SEO optimization suggestions

This proposal will help meat product enterprises establish a professional cross-border e-commerce platform, showcasing the advantages of combining traditional craftsmanship with modern production techniques, expanding into international markets, and enhancing brand value.