I. Project Overview
This solution is designed for dairy enterprises to build a cross-border e-commerce independent website using WordPress + WooCommerce. It covers online display and sales functionalities for the full range of dairy products, including liquid milk, milk powder, condensed milk, dairy fats, cheese, and ice cream, empowering businesses to expand into international markets.

II. Case Studies of Industry-Leading Websites

1. Mengniu International (https://www.mengniugroup.com/en/)
   Strengths:

   • Clear product categorization

   • Prominent brand storytelling and corporate culture

   • Comprehensive multilingual support

   • Excellent responsive design

2. Yili Global (https://www.yili.com/en/)
   Strengths:

   • Professional nutritional information display on product pages

   • Visualized global distribution network

   • Highlighted industry certifications and quality assurance

   • Timely news and event updates

3. Fonterra (https://www.fonterra.com/)
   Strengths:

   • Clear separation of B2B and B2C channels

   • Robust raw material traceability system

   • Convenient technical document downloads

   • Professional industry solution showcases

4. Nestlé Global (https://www.nestle.com/)
   Strengths:

   • Personalized product recommendations

   • Well-developed membership system

   • Rich nutrition and health knowledge base

   • Smooth mobile experience

III. Website Development Plan

1. Website Structure

   • Homepage: Brand showcase + featured products

   • Product Hub: Categorized by type (liquid milk/powder/dairy products, etc.)

   • Brand Story: Corporate history and quality systems

   • Nutrition Hub: Dairy health education

   • Global Services: Logistics and after-sales support

   • News Center: Company updates and industry trends

   • Contact: Multilingual customer service

2. Core Functional Modules

   • Multilingual/Multi-currency: WPML plugin integration for EN/CN/etc.

   • Smart Product Filters: Advanced filtering by category, target audience, and nutrition

   • Cold Chain Tracking: Logistics API integration for real-time temperature-controlled shipment monitoring

   • Nutrition Calculator: Helps consumers understand product nutritional intake

   • B2B Inquiry System: Dedicated bulk purchase channel

   • Traceability Query: Product batch and quality information lookup

   • Subscription Service: Customized recurring delivery

3. Technical Implementation

   • Theme: Custom Astra Pro-based dairy industry theme

   • Page Builder: Elementor Pro + custom components

   • E-commerce: WooCommerce + membership system

   • Payments: Stripe + Alipay + localized payment gateways

   • SEO: Rank Math professional configuration

   • Security: Wordfence + SSL certificate

IV. Design Style Recommendations

• Primary Colors: Milky white + sky blue/grass green (conveys natural/healthy ethos)

• Visuals: Premium imagery of pastures/cows/production lines

• Product Display: High-resolution images + 3D rotation

• Trust Badges: Prominent industry certifications and test reports

V. Budget Estimate

Note: Adjustable based on specific requirements.

VI. Expected Benefits

• Global Branding: Establishes professional international presence

• Sales Growth: 24/7 online channel; projected 15-25% online sales within 6-12 months

• CRM: Builds global customer database for targeted marketing

• Cost Optimization: Reduces intermediaries; 5-8% profit margin increase

• Market Insights: Data-driven regional preference analysis

VII. Project Timeline

• Requirements Analysis: 1-2 weeks

• Design Phase: 2-3 weeks

• Development: 4-6 weeks

• Testing: 1-2 weeks

• Launch Prep: 1 week
  Total: ~10-14 weeks

VIII. After-Sales Service

• 1 year free technical maintenance

• Quarterly SEO optimization reports

• Operational data analytics

• Feature upgrade discounts

This proposal will be further tailored to align with your product lines and target markets, creating a globally competitive cross-border dairy e-commerce platform.