I. Project Overview
This proposal aims to create a professional cross-border e-commerce independent website for an automobile manufacturing enterprise. Built on the WordPress + WooCommerce platform, the site will support multiple languages and currencies, showcase the company’s products and technical capabilities, and enable online inquiries and parts sales, helping the business expand into international markets.
II. Benchmarking Analysis of Industry-Leading Websites
Tesla Global Website (https://www.tesla.com)
Strengths:
Minimalist design with strong product visuals
Smooth product configurator experience
Seamless multi-language/currency switching
Robust online reservation system
Comprehensive owner community features
BYD International Site (https://www.byd.com/global/)
Strengths:
Clear product categorization and global business display
Well-implemented multilingual support
Professional technical specifications presentation
Global dealer locator system
Volvo Trucks International Site (https://www.volvotrucks.com)
Strengths:
Industry solution-oriented content structure
3D product visualization technology
Advanced configuration tools
Comprehensive after-sales support section
BMW Group International Site (https://www.bmwgroup.com)
Strengths:
Compelling brand storytelling
Dynamic innovation showcase
Professional investor relations module
Rich media center content
III. Comprehensive Optimization Plan
Website Architecture
Homepage: Brand showcase + core product carousel
Product Hub: Categorized display + smart filtering
Technology Center: Innovation breakdowns
Solutions: Industry application cases
About Us: Corporate capabilities
Newsroom: Company updates
Contact: Global dealer map
Online Store: Parts & accessories sales
Core Features
Multi-language/currency support (min. 5 languages)
Smart product configurator
3D/VR product visualization
Online inquiry system
Parts e-commerce functionality
Dealer management system
CRM integration
Data analytics dashboard
Technical Implementation
WordPress + WooCommerce development
Elementor Pro + custom theme
Multilingual plugins: WPML or Polylang Pro
High-performance caching
Global CDN acceleration
SSL security certification
Regular backup system
IV. Custom Theme Development
Design Style
Modern industrial aesthetics
Fully responsive layout
Brand VI system integration
HD visuals + video backgrounds
Interactive animations
Specialized Templates
360° product viewer
Technology comparison tool
Configurator PDF export
Live chat support
Test drive/visit scheduling
V. Budget Estimate
| Item | Description | Cost (CNY) |
|---|---|---|
| Planning & Design | Competitor analysis, architecture, UI | 25,000 – 40,000 |
| Core Development | WordPress + custom theme | 30,000 – 50,000 |
| Feature Modules | Configurator, multilingual, etc. | 45,000 – 75,000 |
| E-commerce Functions | WooCommerce customization + payments | 20,000 – 35,000 |
| 3D/VR Integration | Product visualization | 15,000 – 30,000 |
| System Integration | CRM/ERP connections | 20,000 – 40,000 |
| Testing & Optimization | Cross-platform checks, speed tuning | 10,000 – 20,000 |
| Training & Documentation | Admin training, manuals | 5,000 – 10,000 |
| Total | 170,000 – 300,000 |
Note: Final costs subject to detailed requirements assessment.
VI. Implementation Timeline
Requirements Analysis (1-2 weeks): Detailed scoping
Design Phase (2-3 weeks): UI/UX finalization
Development (6-8 weeks): Feature builds
Testing (2 weeks): QA & performance checks
Launch Prep (1 week): Data migration, training
Go-Live: Deployment
Post-Launch: 1 year free technical support
VII. Expected Benefits
Global Branding: Professional presence → international trust
Sales Expansion: Direct + parts revenue streams
Lower Customer Acquisition: Targeted international leads
Enhanced Service: 24/7 online support
Data Assets: Customer database for precision marketing
Marketing Efficiency: Higher conversion rates
Projected 6-12 Month Outcomes:
International inquiries ↑ 50-120%
Online parts sales ↑ 30-80%
Brand keyword searches ↑ 40-90%
Customer acquisition costs ↓ 25-45%
VIII. Ongoing Services Recommendation
SEO: Sustained ranking improvements
Content Management: Multilingual updates
Data Analytics: User behavior insights
Security Maintenance: Regular audits
Feature Upgrades: Scalable enhancements
This proposal is customizable based on specific requirements. We look forward to building a globally competitive automotive cross-border e-commerce platform for your company.
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