I. Industry Characteristics Analysis

Cross-border e-commerce in the building materials industry has the following characteristics:

• Heavy and bulky products, resulting in high logistics costs

• Wide variety of products with complex specifications and parameters

• Long procurement decision cycles requiring professional content support

• Target customer base primarily consists of B2B buyers

• Detailed product specifications and technical parameters must be displayed

• Inquiries and sample requests are key conversion points

II. Technical Architecture Design

1. Infrastructure

   • WordPress 6.0+ (latest stable version)

   • WooCommerce 7.0+ e-commerce plugin

   • Multilingual support (WPML or Polylang)

   • High-performance theme or custom-developed theme

   • Object storage/CDN acceleration solution

2. Recommended Server Configuration

   • Cloud server (recommended: AWS/Azure/Alibaba Cloud International)

   • Minimum specs: 4-core CPU/8GB RAM/100GB SSD

   • PHP 8.0+ / MySQL 5.7+

   • Redis/Memcached caching

   • SSL certificate (mandatory)

III. Core Functional Modules

1. Product Display System

   • Multi-dimensional categorization (by material/usage/scenario, etc.)

   • Detailed parameter tables

   • 3D display/360° rotation view

   • Product comparison feature

   • Project case studies

   • Product certification document downloads

2. Inquiry & Quotation System

   • Bulk quotation request

   • Sample request function

   • Online customer service system (integrated with Zendesk, etc.)

   • RFQ (Request for Quotation) form

   • Automated email follow-up system

3. Logistics & Pricing System

   • Weight/volume calculator

   • International logistics API integration

   • Shipping cost estimator

   • Explanation of trade terms (FOB/CIF, etc.)

   • Duty/tariff calculator

4. B2B-Specific Features

   • Corporate account registration & verification

   • Tiered pricing system

   • MOQ (Minimum Order Quantity) settings

   • Wholesale price lists

   • Corporate procurement dashboard

   • Order history & reorder function

IV. Design & User Experience

1. Visual Design Highlights

   • Industrial-style professional design

   • High-definition product photos

   • Technical drawing display section

   • Dominant colors in blue/gray for a稳重 (steady/professional) tone

   • Responsive design (mobile-optimized)

2. Key Page Designs

   • Professional homepage (highlighting core products & advantages)

   • Product category pages (multi-level filtering)

   • Product detail pages (technical specs + application scenarios)

   • Project case study pages

   • Corporate credentials & certifications page

   • Logistics & after-sales service page

V. Marketing & SEO Optimization

1. Basic SEO Optimization

   • Multilingual SEO setup

   • Product schema markup

   • Technical documentation optimization

   • Long-tail keyword strategy

   • Industry terminology glossary

2. Marketing Tool Integration

   • Google Analytics 4

   • Google Tag Manager

   • Facebook Pixel

   • LinkedIn Insight Tag

   • Email marketing system (Mailchimp, etc.)

3. Content Marketing Strategy

   • Industry application whitepapers

   • Installation tutorial videos

   • Material comparison guides

   • Industry trend reports

   • Customer success stories

VI. Recommended Extended Features

• AR Visualization: Show product applications via augmented reality

• Material Calculator: Help customers estimate required quantities

• Project Management System: Dedicated project tracking for large clients

• Supplier Portal: Multi-vendor inventory management system

• API Integration: Connect with ERP/MES systems

VII. Implementation Process

• Requirements analysis & planning (1-2 weeks)

• Website design & prototype confirmation (2-3 weeks)

• Development & feature implementation (4-6 weeks)

• Content population & product upload (2-3 weeks)

• Testing & optimization (1-2 weeks)

• Launch & training (1 week)

VIII. Maintenance & Support

• Regular security updates & backups

• Performance monitoring & optimization

• Content update support

• Ongoing SEO optimization

• Data analysis reporting

This plan can be further customized for specific building material sectors (e.g., tiles, sanitaryware, hardware, decorative materials, etc.).

Key Translation Notes:

1. Industry Terms: Maintained consistency with standard e-commerce/technical terms (e.g., “RFQ”, “MOQ”, “FOB/CIF”).

2. B2B Context: Emphasized corporate-focused language (e.g., “procurement dashboard” instead of “shopping cart”).

3. Cultural Adaptation: Translated “稳重” (literally “steady”) as “professional” to suit Western business contexts.

4. Structure: Preserved the hierarchical numbering for clarity in technical documentation.

Let me know if you’d like any refinements for specific audiences or regions!