I. Project Background

The candy industry (including gummies, hard candies, chocolates, preserved fruits, etc.) has stable global consumer demand. Cross-border e-commerce provides candy manufacturers with direct access to overseas consumers. This solution aims to create a professional, high-converting cross-border e-commerce independent website for candy manufacturers using the WordPress + WooCommerce platform, showcasing product advantages, enhancing international brand influence, and driving global sales growth.

Benchmark Companies:

• Mars (www.mars.com) – International chocolate and candy brand

• Hsu Fu Chi (www.hsufuchi.com) – Well-known candy and preserved fruit brand

• Ferrero (www.ferrero.com) – Premium chocolate brand

II. Case Studies of High-Quality Industry Websites

1. Mars Global Website

✅ Strengths:

• Prominent brand story and sustainability philosophy

• Clear product categorization (chocolates, candies, pet food, etc.)

• Interactive product displays (3D packaging, ingredient explanations)

• Multilingual support (covering global markets)

2. Hsu Fu Chi Website

✅ Strengths:

• Blends traditional candy culture with modern design

• Diverse product range (New Year gift boxes, bulk candies, etc.)

• Integration of offline and online sales channels

• Clear OEM/ODM collaboration portal

3. Ferrero Website

✅ Strengths:

• Premium visual design, enhancing brand value

• Product application scenarios (gifts, holiday editions)

• Localization strategies for global markets (country-specific versions)

• Strong social media engagement (UGC content integration)

4. Key Takeaways for Candy Industry Websites

✔ Optimization Directions:

• Brand story + product culture (e.g., traditional craftsmanship, healthy recipes)

• Multilingual + localized payment (support for PayPal, credit cards, local payment methods)

• Seasonal marketing + gifting scenarios (dedicated sections for Christmas, Valentine’s Day, Lunar New Year gift boxes)

• High-definition product displays (360° rotation, ingredient lists, target demographics)

• OEM/ODM collaboration portal (attracting B2B inquiries)

III. Website Development Plan

1. Website Structure

• Homepage (featured products + promotions)

• Product Center (categories: gummies/hard candies/chocolates/preserved fruits/gift boxes)

• Brand Story (company history, production process)

• Holiday Zone (limited editions for Christmas, Lunar New Year, Valentine’s Day)

• OEM Collaboration (custom production services)

• Blog (candy recipes, industry trends)

• About Us (certifications, factory videos)

• Contact Us (global distribution inquiries)

• Multilingual Toggle (English, French, Spanish, Arabic, etc.)

2. Core Functional Modules

• Multilingual + Multi-Currency (WPML + WooCommerce multi-currency)

• Smart Product Filtering (by sweetness, ingredients, target demographics)

• Seasonal Marketing System (countdown promotions, limited-edition gift boxes)

• High-Definition Product Displays (3D rotation, ingredient lists, nutritional info)

• OEM Inquiry System (dedicated B2B inquiry forms)

• Subscription & Membership (recurring orders, candy club)

• Global Shipping Calculator (real-time freight estimates)

• Social Media Integration (Instagram shop, TikTok videos)

3. Design Style

🎨 Visual Positioning:

• Primary Colors:

  • Chocolate brands → Dark brown + gold (premium feel)

  • Fruit candy brands → Bright colors (vibrant, youthful)

• Key Elements:

  • High-definition candy close-ups

  • Holiday-themed banners (e.g., Christmas, Halloween)

  • Factory/production line showcases (enhancing trust)

4. Technical Implementation

• CMS: WordPress

• E-commerce System: WooCommerce

• Theme: Flatsome (highly customizable + high performance)

• Key Plugins:

  • WPML (multilingual)

  • YITH WooCommerce Quick View (quick preview)

  • WooCommerce Subscriptions (subscription model)

  • HubSpot CRM (customer management)

  • LiveChat (live inquiries)

IV. Cost Estimate

V. Expected Benefits

1. Direct Revenue

📈 Within 6 months:

• Monthly sales: $20,000–$50,000 (depending on marketing efforts)

• 30%-50% increase in B2B inquiries (OEM collaborations)

• Higher repeat purchase rates (subscription model + membership)

2. Brand Value

🌍 Enhanced global brand image:

• Establishes worldwide brand recognition through an independent website

• Builds consumer trust (factory videos + certification showcases)

3. Long-Term Advantages

🚀 Sustainable growth:

• Accumulates user data for product strategy optimization

• Reduces reliance on platforms like Amazon/eBay

• Provides official website credibility for offline exhibitions and distributor collaborations

VI. Project Timeline

⏳ Total Duration: 8-12 Weeks

• Requirement analysis + design (2-3 weeks)

• Development (4-6 weeks)

• Testing + optimization (2-3 weeks)

• Launch + training (1 week)

VII. After-Sales Service

🔧 1-year free technical support (bug fixes + minor adjustments)
📊 Quarterly data analysis reports (traffic, conversion rate optimization suggestions)
💡 Discounted feature upgrades (future expansions like membership systems, AR tasting, etc.)

VIII. Conclusion

This solution is tailored for the candy industry, incorporating the strengths of international brand case studies to create a high-converting cross-border e-commerce independent website. Through professional visual design, multilingual support, seasonal marketing systems, and OEM collaboration portals, it helps businesses expand into global markets and enhance brand premium value.