I. Project Overview
This solution is designed to create a high-performance cross-border e-commerce independent website for leisure food export enterprises. Developed on the WordPress + WooCommerce platform, it will showcase and sell a full range of snack categories including puffed grains, fried nuts, confectionery, and meat/poultry/seafood products. The website will highlight distinctive Chinese snack culture, optimize global consumers’ shopping experience, and establish an international brand image.

II. Industry Benchmark Case Studies

1. Three Squirrels International Site (https://en.3songshu.com/)

Strengths Analysis:

• Consistent brand IP identity throughout the site

• Scenario-based product categorization (office, travel, parties, etc.)

• Appetizing food photography

• Tiered membership and loyalty points system

• Holiday-themed marketing pages

2. Bestore (https://www.lppz.com/)
   Strengths Analysis:

• Clear product traceability information

• Bundled product sales strategy

• Customer review with photo sharing feature

• New product trial zone

• WeChat mini-program integration

3. Snackoo (https://www.snackoo.com/)
   Strengths Analysis:

• Country/region-specific snack categorization

• Mystery box subscription model

• Engaging product videos

• Social media UGC integration

• Flash sale countdown design

4. Bokksu (https://www.bokksu.com/)
   Strengths Analysis:

• Cultural storytelling with product presentation

• Premium gift packaging options

• Streamlined subscription process

• Visual explanations of ingredients and craftsmanship

• Seasonal limited-edition products section

III. Website Design Plan

1. Design Philosophy

• Appetite Stimulation: High-quality food photography/videography

• Cultural Export: Incorporating traditional Chinese culinary elements

• Scenario Marketing: Product classification by usage occasions

• Interactive Experience: Gamified product exploration

• Frictionless Purchase: Simplified international payment & logistics

2. Site Architecture
   Homepage
   ├── Products
   │ ├── By Category (Puffed/Nuts/Meat/Dried Fruit)
   │ ├── By Scenario (Office/Travel/Gifts)
   │ ├── By Flavor (Sweet/Salty/Spicy/Original)
   │ └── New Arrivals
   ├── Chinese Snack Culture
   │ ├── Traditional Techniques
   │ ├── Regional Specialties
   │ └── Festival Foods
   ├── Bundles
   │ ├── Office Energy Pack
   │ ├── Movie Night Box
   │ └── Chinese Gift Collection
   ├── Membership Club
   │ ├── Points Redemption
   │ ├── Exclusive Offers
   │ └── Product Tester Program
   └── Global Services
   ├── Worldwide Shipping
   ├── Duty Calculator
   └── Bulk Orders

3. Core Features

• Smart Recommendation: Pairing suggestions based on browsing history

• Mystery Box Subscription: Monthly/quarterly curated selections

• Gift Customization: Personalized packaging & greeting cards

• Flavor Profile Quiz: Guided product discovery

• Real-time Logistics Tracking: DHL/UPS API integration

• Duty Calculator: Landed cost estimation for better conversion

• Social Media Integration: Instagram-to-review import

• Wholesale Inquiry: Dedicated B2B channel

IV. Technical Implementation

1. Tech Stack

• Platform: WordPress + WooCommerce

• Hosting: Linode/Vultr global nodes + Cloudflare CDN

• Payments: Stripe, PayPal, Alipay+, local payment methods

• Compliance: SSL, GDPR, food export certifications

• Performance: Redis caching, WebP compression, lazy loading

2. Development Milestones

• Market Research (1 week)

• Branding & UI Design (2 weeks)

• Frontend Development (3 weeks)

• E-commerce Implementation (4 weeks)

• Multilingual Content (2 weeks)

• Testing & Optimization (2 weeks)

• Launch Training (1 week)
  Total Timeline: ~15 weeks

V. Budget Estimate

*Annual maintenance: 15-20% of dev cost*

VI. Expected ROI

1. Brand Value

• 20-30% premium pricing capability

• 3-5x social media engagement growth

• Enhanced recognition through cultural content

2. Sales Projections

• Year 1 GMV: $500,000-$1,000,000

• 35-50% higher AOV through bundles

• 3.5-5.5% conversion rate (industry avg: 2-3%)

3. Operational Efficiency

• 15-25% reduction in marketplace fees

• Direct customer data for precision marketing

• 40-60% higher repeat purchase with subscriptions

VII. Value-added Services

• KOL Marketing Package: Collaborate with food bloggers

• Festival Campaigns: Lunar New Year/Mid-Autumn themes

• Localized Operations: Regional adaptations

• Data Analytics: User behavior tracking

• Google Shopping Ads: Managed campaigns

This solution can be fully customized based on specific product lines and target market preferences to create a cross-border snack platform blending Chinese cultural identity with international aesthetics. The differentiated design will establish competitive advantages in saturated markets, achieving both brand premiumization and sales growth objectives.