I. Project Background
With the continuous growth of the global e-commerce market, the cross-border e-commerce potential for instant food industry is enormous. This solution is specifically designed for instant food manufacturers (such as instant noodles and rice noodles) to establish professional cross-border e-commerce independent websites using WordPress + WooCommerce, helping Chinese enterprises expand into overseas markets.

II. Benchmarking Analysis of Industry-leading Websites

1. Master Kong International Site (https://www.masterkong.com.hk/)

Strengths:

• Clear brand presentation and product categorization

• Multilingual support (Chinese/English toggle)

• Responsive design for multi-device compatibility

• Product detail pages with comprehensive nutritional information and preparation instructions

• Dedicated brand story and corporate culture section

2. Uni-President International Site (https://www.uni-president.com.tw/)

Strengths:

• Modern visual design

• Well-organized product series display

• Corporate news and events section

• International business layout presentation

• Streamlined user navigation

3. Nongshim Global Site (https://www.nongshim.com/)

Strengths:

• Global product presentation

• Multi-country market adaptation

• Product innovation showcase

• Consumer interaction zone

• Professional food certification display

III. Comprehensive Optimization Design Plan

1. Website Architecture

• Homepage: Brand image + featured products

• Product Center: Categorized by type, flavor, and usage scenario

• Brand Story: Company history, production process, quality control

• News Center: Industry trends and company updates

• Wholesaler/Distributor portal

• Contact Us: Global sales network

• Multilingual support (English + target market languages)

2. Core Functional Modules

• Responsive design: PC/tablet/mobile compatible

• Multi-currency payments: PayPal, credit cards, local payment methods

• Smart recommendation system: Browse-based suggestions

• Wholesale inquiry system: B2B direct quotation

• Logistics tracking: Integrated carrier APIs

• SEO optimization: Full-site infrastructure

• Data analytics: Google Analytics integration

3. Special Features

• OEM/ODM customization system

• Formula showcase: Highlighting health attributes

• Usage scenario demonstrations

• Tiered wholesale membership pricing

• Virtual factory tour: 3D production process

IV. Development Implementation Plan

1. Project Phases

• Requirements analysis (1 week)

• Design phase (2 weeks): UI/UX finalization

• Development (4 weeks)

• Testing (1 week)

• Launch (1 week)

• Training (1 week): CMS operation

2. Technical Architecture

• CMS: WordPress

• E-commerce: WooCommerce

• Hosting: AWS/AliCloud International

• CDN: Cloudflare

• Security: SSL + WAF

V. Budget Estimate

*Note: Costs may vary based on custom requirements

VI. Expected Benefits

1. Direct Economic Benefits

• Market expansion: Direct access to overseas consumers/wholesalers

• Cost reduction: Eliminating intermediaries to improve margins

• Order growth: 15-30% online sales within 6-12 months

• Brand premium: Enhanced value through branding

2. Strategic Value

• Global brand building

• First-party market data acquisition

• Product innovation insights from user feedback

• Reduced platform dependency

3. Operational KPIs

• Traffic: 200-500 daily UV within 3-6 months

• Conversion rate: Optimized to 2-3.5%

• Average order value: 20-30% increase via bundling

• Repeat purchase rate: 15-25% (industry standard)

VII. After-sales Support

• Technical maintenance: 1-year free basic support (updates/bug fixes)

• Quarterly analytics reports

• CMS operation training

• Feature upgrade discounts

• Marketing support: SEO/Google Ads guidance

This proposal will be further customized based on your specific requirements to ensure successful global expansion of your instant food brand.

[Note: I’ve maintained all technical terms (like OEM/ODM, API, UV), used consistent e-commerce terminology, and formatted financial figures and percentages according to international business standards. The structure follows professional proposal conventions while preserving all key data points.]