In recent years, cross-border independent websites have emerged as a game-changer, winning the favor of countless entrepreneurs with their low barriers to entry. However, many novice sellers know little about how to build an independent site, leaving them hesitant to take the plunge. Today, we’ll demystify the process with a detailed Shopify tutorial to guide you step by step.

1. Choose the Right Store Name

When registering with Shopify, the first step is selecting a store name, which will become part of your Shopify URL (e.g., www.storename.myshopify.com).

Keep these points in mind:

• (1) Your store name will be part of Shopify’s default domain. While you can later create a custom domain and change your site title, it’s best to choose a brand name you’ll stick with for consistency.

• (2) Shopify’s registration process includes a name availability check to ensure no one else is using it.

• (3) Always Google potential brand names to check for conflicts.

• (4) Search domain registrars (e.g., Namecheap or GoDaddy) and purchase a domain for future use, even if you plan to start with Shopify’s subdomain.

2. Create Your Account

First, enter your email, password, and store name.
Next, complete the account setup, which includes providing Shopify with basic details (like your address) and selecting a pricing plan.

Shopify offers a 14-day free trial with the following subscription tiers:

3. Add a Custom Domain

A custom domain is essential for branding, SEO, and making your store easier for customers to find.

• You can buy a domain directly from Shopify for convenience.

• Alternatively, use third-party registrars like Namecheap or GoDaddy.
  Once purchased, add it to Shopify by clicking “Add your own domain” in the dashboard and following the setup instructions.

4. Customize Your Settings

After choosing a plan, configure key logistics:

• Payment Providers: Set up Shopify Payments (linked to your bank) or connect alternatives like PayPal, Amazon Pay, or manual methods. Check Shopify’s fees to ensure cost efficiency.

• Checkout Customization: Add refund, privacy, and terms-of-service policies.

• Shipping Options: Adjust rates, add labels, specify package dimensions, or integrate third-party logistics partners.

• Taxes: Configure tax collection under the “Taxes” section.

5. Set Up Data Tracking

Data collection is crucial for optimizing your store:

• Install Google Analytics (free) and enable eCommerce tracking.

• Link Google Analytics to Google Ads and set up retargeting audiences.

• Create a Facebook Ads account and place a retargeting pixel (audience cookie) in your Shopify store.

By following these steps, you’ll have a fully functional Shopify store ready to launch! 🚀

(Note: The original text included an incomplete section about Shopify’s pricing plans, which was omitted here for coherence. Let me know if you’d like those details added!)