The company specializes in the production and sales of mechanical measuring instruments (e.g., calipers, micrometers, height gauges, CMMs) targeting overseas B2B wholesalers, engineering firms, and manufacturing enterprises. By establishing a professional cross-border e-commerce independent website, we aim to enhance brand image, expand into international markets, and drive online order growth.
| Website Name | URL | Key Strengths |
|---|---|---|
| Mitutoyo | https://www.mitutoyo.com | Professional product categorization, 3D model display, multilingual support, technical documentation downloads |
| Starrett | https://www.starrett.com | Clear B2B procurement process, product comparison tool, industry-specific solutions |
| Fowler High Precision | https://www.fowlerprecision.com | Intuitive product filtering, online quotation system, video demos |
| INSIZE | https://www.insize.com | Multi-currency support, wholesale discount tiers, strong SEO optimization |
✅ Professional product presentation (high-res images, 3D models, technical specs)
✅ B2B wholesale features (MOQ settings, tiered pricing, RFQ forms)
✅ Multilingual + multi-currency (covering EU, SEA, etc.)
✅ SEO optimization (industry keyword targeting, Google ranking improvements)
✅ Technical resources (PDF manuals, video tutorials)
✅ Trust-building elements (certifications, case studies, live chat)
CMS: WordPress (easy maintenance, SEO-friendly)
E-commerce: WooCommerce (B2B wholesale support)
Hosting: SiteGround/Cloudways (high-performance VPS)
CDN: Cloudflare (global speed optimization)
Payment: Stripe, PayPal, bank transfers (B2B large-amount support)
| Module | Description |
|---|---|
| Product Display | High-res images + 3D models (Zoom plugin), technical spec tables |
| B2B Wholesale | Tiered member pricing, MOQ settings, bulk RFQ |
| Multi-language/Currency | WPML plugin (EN, DE, JP, ES, etc.) |
| SEO Optimization | Yoast SEO, structured data, blog content marketing |
| Inquiry System | CRM integration (e.g., HubSpot) or custom forms |
| Trust Building | ISO certifications, client testimonials, live chat |
Theme: Custom-developed (optimized Astra/Divi)
Homepage Layout:
Hero banner (featured products + promotions)
Quick-access product categories
Company strengths (certifications, supply chain)
Industry application showcases
Product Page:
High-res images + PDF spec downloads
Accessory recommendations (upselling)
Online RFQ button (B2B essential)
| Item | Cost (CNY) | Details |
|---|---|---|
| Domain + SSL | 500/year | .com + HTTPS |
| Enterprise Hosting | 3,000/year | Cloudways VPS |
| Custom Theme | 15,000–25,000 | Astra/Divi customization |
| Multilingual Plugin | 3,000 | WPML license |
| B2B Features | 8,000–12,000 | Tiered pricing, RFQ |
| SEO Optimization | 5,000 | Keyword strategy |
| 3D Display Plugin | 2,000 | 360° product view |
| Testing & Launch | 3,000 | Compatibility checks |
| Total | ¥40,000–60,000 | Varies by requirements |
Brand Elevation: Professional site boosts overseas trust, reduces reliance on B2B platforms.
Order Growth: 50%+ organic traffic increase within 6 months via SEO/Google Ads.
CRM Benefits: Lead data accumulation improves repeat orders.
Cost Savings: Long-term reduction vs. platform fees (e.g., Alibaba’s 5–8% commission).
Requirements Analysis: 1 week
UI Design: 2 weeks
Development & Testing: 4–6 weeks
SEO Optimization: 3 months (ramp-up period)
Confirm design style (3 homepage mockups for selection)
Finalize B2B features (e.g., wholesale discount rules)
Prepare product assets (high-res images, technical specs)
This plan integrates industry best practices with WordPress/WooCommerce flexibility to empower your global market expansion.
Let me know if you’d like any refinements!
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