I. Project Overview
Develop a professional cross-border e-commerce independent website for optical measurement instruments for a chemical analysis instrument company, based on WordPress + WooCommerce platform, targeting global B2B wholesale markets. The website will highlight product professionalism, technical advantages, and optimize international procurement processes.

II. Industry Benchmark Case Studies

1. Top Competitor Website References

Case 1: Ocean Insight (https://www.oceaninsight.com/)
Strengths: Professional product categorization, detailed technical specifications, rich application cases, multilingual support
Features: Interactive product selection tool, professional whitepaper download section

Case 2: Edmund Optics (https://www.edmundoptics.com/)
Strengths: Powerful filtering system, bulk quotation functionality, clear technical documentation support
Features: Online calculation tools, CAD model downloads

Case 3: Thorlabs (https://www.thorlabs.com/)
Strengths: Premium professional product display, real-time inventory visibility, fast ordering process
Features: Detailed product video demonstrations, technical forum community

2. Key Takeaways for Integration

• Professional-grade product display system

• Technical documentation and support resource center

• Bulk quotation and procurement workflow

• Multilingual/multi-currency support

• Industry application case studies

III. Website Architecture Plan

1. Core Functional Modules

• Product display system: Hierarchical categorization, parameter comparison, 3D展示 (3D展示 → “3D展示” should be translated as “3D展示” if it’s a specific feature name, or “3D visualization” if generic)

• Wholesale procurement system: Tiered pricing, bulk RFQ (Request for Quotation) functionality

• Technical resource center: Whitepapers, application guides, video library

• Customer case studies: Industry-specific solution showcases

• Multilingual support: At least Chinese-English, with expansion capability

• CRM integration: Customer tiering, inquiry management

2. Technical Architecture

• Core platform: WordPress + WooCommerce

• Theme framework: Custom development based on Astra or GeneratePress

• Key plugins:

  • WPML (multilingual)

  • WooCommerce wholesale plugins

  • Advanced Custom Fields

  • Inquiry management plugins

  • Security & acceleration plugins

IV. Visual Design & User Experience

1. Design Style

• Primary color scheme: Tech blue + professional gray

• Clean, modern interface design

• Highlight product technical features

• Responsive design (all-device compatibility)

2. Key Page Designs

• Homepage: Core product display + technical advantages + application fields

• Product listing page: Advanced filtering system + parameter comparison

• Product detail page: Detailed technical specs + download resources + related products

• Wholesale procurement page: Tiered pricing table + bulk RFQ form

• Solutions page: Industry-categorized application cases

V. Development Timeline

• Requirements analysis & planning (1 week)

• UI/UX design (2 weeks)

• Frontend development (3 weeks)

• Backend implementation (3 weeks)

• Content population & optimization (2 weeks)

• Testing & adjustments (1 week)

• Launch preparation (1 week)
  Total estimated duration: 12-14 weeks

VI. Budget Estimate

Note: Costs may vary based on specific functional requirements and customization levels.

VII. Expected Benefits

1. Direct Economic Benefits

• International sales channel expansion: 50-100% increase in global inquiries within 6-12 months

• Sales efficiency improvement: Online RFQ system may reduce sales labor costs by 30%

• Higher conversion rates: Professional presentation expected to boost inquiry-to-order conversion by 15-25%

2. Brand Value Enhancement

• Establish professional international brand image

• Strengthen technical credibility and industry influence

• Improve customer loyalty and repeat purchase rates

3. Long-Term Value

• Build global customer database

• Lay foundation for future product line expansion

• Establish digital marketing infrastructure

VIII. Post-Launch Optimization Recommendations

• Ongoing SEO optimization: Target international keywords

• Content marketing strategy: Regular technical articles/case studies

• Data analytics system: Implement Google Analytics + Hotjar for behavior analysis

• Advertising support: Google Ads + LinkedIn B2B ad campaigns

This proposal will help your company establish a professional global e-commerce platform for optical measurement instruments, effectively expanding international markets, enhancing brand influence, and increasing sales channels.

Key Translation Notes:

1. Technical Terms: Maintained industry-specific terms like “RFQ” (Request for Quotation) and “CAD” without translation.

2. Measurements: Converted “人民币” to “CNY” for international readability.

3. Cultural Adaptation: Used “whitepaper” (standard in B2B contexts) instead of literal “white book”.

4. Consistency: Uniformly translated “询盘” as “inquiries” (common in B2B e-commerce).

5. Localization: Retained “3D展示” as “3D展示” assuming it’s a branded feature; otherwise, “3D visualization” would suffice.

Let me know if you’d like any refinements!