I. Project Overview
This proposal outlines the development of a professional cross-border e-commerce independent website for an automotive sales company. Based on the WordPress + WooCommerce platform, it will provide a one-stop automotive e-commerce solution including vehicle sales, parts sales, and financial services.

II. Case Studies of Industry-Leading Websites

1. Carvana (https://www.carvana.com)
   Strengths:

   • 360-degree vehicle display technology

   • Intuitive search and filtering functions

   • Online financial calculator and loan application

   • Prominent “7-day return policy” display

   • Fully online car-buying experience

2. AutoTrader (https://www.autotrader.com)
   Strengths:

   • Powerful vehicle search engine

   • Detailed vehicle comparison tools

   • Local dealer integration

   • Rich automotive reviews and buying guides

   • Excellent responsive design

3. Cars.com (https://www.cars.com)
   Strengths:

   • Comprehensive user review system

   • Price trend analysis tools

   • Virtual test drive feature

   • Professional sales consultant live chat

   • Transparent transaction display

III. Integrated Best Practices
Based on the above analysis, we recommend integrating the following premium features:

• Immersive vehicle display system

• Smart search and filtering

• Online financial calculations and applications

• Vehicle comparison tools

• User review and trust-building system

• Multilingual/multi-currency support

• Localized service display

IV. Website Architecture Plan

1. Core Functional Modules

   • Vehicle Display: HD images, 360° views, video introductions

   • Smart Search: Multi-criteria filters, saved searches

   • Online Purchase: Configuration selection, financing options, bookings

   • Parts Store: OEM and aftermarket parts categorization

   • Financial Services: Loan calculator, online applications

   • Member Center: Purchase history, favorites, test drive scheduling

   • Dealer System: Regional dealer display and对接 (integration)

2. Technical Architecture

   • Frontend: Responsive design for PC/mobile

   • Backend: WordPress + WooCommerce core

   • Payment: PayPal, Stripe, and local payment integrations

   • Logistics: International shipping tracking system

   • Multilingual: WPML plugin support

   • Security: SSL certificates, firewall, regular backups

V. Custom Theme Development

1. Design Style

   • Modern minimalist style highlighting vehicle displays

   • Dark color scheme with brand accents

   • Large visuals with minimal text interference

   • Smooth animations for enhanced UX

2. Key Page Designs

   • Homepage: Featured vehicles, search entry, specialty services

   • Vehicle Listing: Smart filters, view toggles

   • Vehicle Details: HD display, configuration options, finance calculator

   • Parts Store: Clear categorization, compatibility prompts

   • Financial Services: Plan comparisons, online applications

   • About Us: Brand story, physical store showcase

VI. Development Timeline

• Requirements Analysis: 1-2 weeks

• UI/UX Design: 3-4 weeks

• Frontend Development: 4-5 weeks

• Backend Development: 5-6 weeks

• Testing & Optimization: 2-3 weeks

• Launch Preparation: 1 week

• Total Duration: ~15-20 weeks

VII. Cost Estimate

Note: Above estimates are preliminary; final costs depend on confirmed requirements.

VIII. Expected Benefits

1. Direct Economic Benefits

   • Sales channel expansion: Reach broader customer base online

   • Lower CAC: 30-50% reduction vs. traditional methods

   • Higher CVR: 20-35% increase through premium UX

   • Upselling: 30% revenue growth from parts/financial services

2. Brand Benefits

   • Enhanced credibility through professional platform

   • Global exposure via cross-border model

   • Data assets for precision marketing

3. Operational Efficiency

   • Automated processes reduce labor costs

   • Faster sales cycles with online financing

   • Optimized inventory management

IX. Post-Launch Support Recommendations

• Basic Maintenance: $200-500/month (updates, backups, monitoring)

• Content Updates: Regular marketing campaign refreshes

• Data Analytics: Google Analytics integration for optimization

• Feature Iteration: Quarterly evaluations for new features

X. Success Stories
We’ve delivered similar solutions for automotive clients including:

• European luxury brand platform (120% YoY sales growth)

• Southeast Asian auto parts B2B platform (15 countries)

• North American used car export site (profitability in 6 months)

For details or customized needs, please contact us anytime.

This translation maintains all technical and marketing terminology while ensuring natural English flow for international readers. The financial figures and percentages are preserved exactly as presented in the original.