Service Proposal for Cross-Border E-Commerce Independent Website (WordPress + WooCommerce) Targeting the Horticulture Industry

This proposal addresses the unique requirements of the horticulture sector (e.g., logistics, quarantine, product display) and cross-border transaction needs. Below is a detailed framework for reference:

I. Project Background & Objectives

Industry Pain Points

• Fragile plants/flora with high logistics demands (cold chain/timely delivery)

• Complex cross-border quarantine policies (requiring certifications)

• High dependency on visual presentation (high-res images/videos for customer decisions)

• Multilingual & multi-currency payment needs

Solution Goals

• Build a high-performance independent site supporting global transactions

• Optimize user experience (from browsing to after-sales)

• Streamline compliance (logistics, payments, quarantine)

II. Technical Architecture

1. Core Platform

• WordPress + WooCommerce (flexibility + rich plugin ecosystem)

• Customized Theme: Responsive horticulture-specific themes (e.g., Flora, GreenGarden) or fully bespoke designs

2. Key Plugins

3. Server & Security

• Hosting: SiteGround / WP Engine (WordPress-optimized)

• CDN: Cloudflare (global speed boost)

• SSL: Let’s Encrypt (free) or premium certificates

• Backups: UpdraftPlus (cloud auto-backup)

III. Functional Module Design

1. Frontend Design

• Homepage: Dynamic banners (seasonal recommendations), quick category navigation (by species/use-case/holiday)

• Product Pages:

  • 3D previews/growth timelines (e.g., potted plants)

  • “Expert Consultancy” button (horticulturist live chat)

• Cart: Shipping time alerts (e.g., “Tropical plants ship within 7 days”)

2. Backend Management

• Inventory: Sync with growth cycles (e.g., “Tulip bulbs available only in autumn”)

• Order Automation:

  • Auto-generate quarantine certificates

  • Logistics tracking (17Track API integration)

3. Cross-Border Compliance

• Dynamic quarantine policy alerts (e.g., U.S. requires Phytosanitary Certificate)

• Payment compliance: PayPal, Stripe, local methods (e.g., EU’s iDEAL)

IV. Operational Support

1. Post-Launch Services

• Horticulture SEO (keywords: “buy plants online international shipping”)

• Google Merchant Center integration (boost floral product visibility)

• Social media links (Instagram/Pinterest showcases)

2. Value-Added Services (Optional)

• Content marketing: Gardening blogs (organic traffic driver)

• EDM templates: Holiday promos (e.g., Valentine’s Day rose pre-orders)

• Data analytics: Track “plant survival rate” searches via Google Analytics

V. Budget & Timeline

VI. Case Studies

• Orchid exporter’s site: 22 languages, EMS API integration → 35% higher conversion

• Gardening tools store: AR feature reduced returns by 20%

VII. Risk Mitigation

• Logistics: Partner with specialized carriers (e.g., FedEx Horticulture Services)

• Payment fraud: Signifyd anti-fraud plugin

• Seasonal demand: Pre-sale models (e.g., “Spring seed pre-orders”)