Creating Ad Campaigns to Attract New Customers
Key Tip: Understand What Success Means for You
Choose a specific goal for each campaign. Since Google Ads will guide your campaign setup based on this goal to help you succeed, selecting the right objective is crucial. Here are some best practice examples:
If you want to achieve two different goals, set up two separate campaigns, each with distinct marketing objectives. For example, if you aim to generate leads and boost sales, create one campaign with the “Leads” goal and another with the “Sales” goal.
If your business wants to increase online sales, consider selecting the “Sales” objective. If you choose other goals, you can set up campaigns designed to drive website traffic or generate leads (e.g., customers filling out forms).
If your business only wants to increase phone calls, set up a call-focused campaign.
[Learn more about objectives.]
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