I. Buyer’s Shopping Guide

1. Create an Account

• Visit the eBay official website (select your country’s site).

• Click “Register”, fill in your email, password, and personal details.

• Verify your email/phone number to complete registration.

2. Search & Purchase Items

• Search for items: Enter keywords and use filters (price, brand, condition, etc.).

• Auction:

  • Place a bid—the highest bidder wins.

  • Set auto-bid to let the system raise bids up to your budget.

• Buy It Now: Click “Buy Now” to purchase instantly.

3. Payment Methods

• Credit/debit cards (Visa, Mastercard, etc.).

• PayPal (most common, includes buyer protection).

• Apple Pay/Google Pay (available in select countries).

4. Delivery & After-Sales

• Track orders: Go to “My eBay” → “Purchase History” for shipping updates.

• Returns/refunds:

  • If the item doesn’t match the description, file a claim under eBay Money Back Guarantee.

  • Some sellers offer free returns—check the return window.

II. Seller’s Guide

1. Register as a Seller

• Visit eBay Seller Center (or your local site).

• Click “Start Selling”, choose Individual or Business account.

• Fill in store details and link a PayPal/bank account for payouts.

2. List Products

A. Single Listing

• Click “Sell” → “List an Item”.

• Add title, description, category, price (auction/fixed).

• Upload high-quality images (6+ images, eye-catching first photo).

• Set shipping (eBay-calculated or custom rates).

• Choose return policy (recommend ≥14 days).

• Submit for review (some categories require manual approval).

B. Bulk Listing (for large inventories)

• Use eBay File Exchange or third-party tools (e.g., Terapeak, InkFrog).

3. Pricing Strategies

• Auction: Ideal for rare items (e.g., collectibles). Set a low starting bid.

• Fixed price: For regular items. Research competitors’ pricing.

• Promotions:

  • Markdown Manager (discounts).

  • Promoted Listings (paid boosts for visibility).

4. Shipping Setup

• eBay Standard Delivery: Auto-calculated rates (beginner-friendly).

• International:

  • eBay Global Shipping (handles cross-border logistics).

  • Third-party carriers (DHL, FedEx).

• Always upload tracking numbers to avoid disputes.

5. Payment Options

• PayPal (common but higher fees).

• eBay Managed Payments (lower fees, supports cards/bank transfers).

III. Optimization Tips

1. Boost Visibility

• Title SEO: Keywords + brand + model (e.g., “iPhone 15 Pro 128GB Unlocked – New”).

• High-quality images: White background + multi-angle shots.

• Promotions: Run discounts/free shipping regularly.

2. Maintain Account Health

• Ship promptly (aim for ≤48 hours).

• Keep negative feedback <2%.

• Reply to messages quickly (improves Seller Level).

3. Avoid Pitfalls

• Banned items: Counterfeits/piracy may lead to suspensions.

• Misleading listings: Inaccurate descriptions cause returns.

• Shipping delays: Use reliable carriers to protect ratings.

IV. Advanced Features

1. eBay Store

• Monthly fee ($4.95–$299.95), ideal for professional sellers.

• Custom storefront + free listing allowances.

2. Analytics Tools

• Terapeak: Research trends/competitors.

• Seller Hub: Track sales/traffic sources.

3. Global Selling

• eBay Export: Sync listings to international sites.

• Import taxes: State if buyers cover costs.

V. FAQ

Q1: eBay fees?

• Listing fees (some categories free).

• Final value fee (10–15%).

• Payment processing (2.9% + $0.30).

Q2: Reduce returns?

• Provide detailed descriptions + HD images.

• Specify size/color/material.

• Offer “No Returns” (may lower sales).

Q3: eBay vs. Amazon for beginners?

Summary

• Buyers: Register → search → bid/buy → pay → receive.

• Sellers: Register → list → price → ship → get paid → optimize.

• Key tips: Optimize titles/images, maintain metrics, leverage promotions.