I. Project Background

With the rise of global healthy dietary trends, the demand for deep-processed fruit and vegetable products—such as juices, dried fruits, jams, and canned vegetables—continues to grow in international markets. This proposal outlines the development of a professional cross-border e-commerce independent website for fruit and vegetable processing enterprises using WordPress + WooCommerce. The platform aims to help businesses expand into global markets and enhance brand influence.

II. Industry Benchmark Website Case Studies

1. Huiyuan Juice International Site (https://www.huiyuan.com.cn/en/)
   Strengths:

   • Clear product categorization

   • Professional brand story and corporate capabilities presentation

   • Multilingual support (Chinese/English)

   • Responsive design with excellent mobile experience

2. Del Monte Global Website (https://www.delmonte.com/)
   Strengths:

   • Internationalized visual design

   • Comprehensive product line display

   • Rich recipe and product application scenarios

   • Clear global distribution network showcase

3. Dole Asia Website (https://www.dole-asia.com/)
   Strengths:

   • Distinctive brand color scheme

   • Prominent health-focused messaging

   • Product traceability system

   • High integration with social media

4. Key Takeaways from Benchmark Sites:

   • Professional product display and categorization

   • Multilingual/multi-currency support

   • Brand storytelling and corporate strength presentation

   • Responsive design and superior user experience

   • Internationalized visual style

   • Health-focused messaging and product usage scenarios

III. Website Development Plan

1. Website Structure

• Homepage

• About Us (Company Introduction / Production Process / Quality Certifications)

• Products (Juices / Dried Fruits / Jams / Canned Vegetables / OEM Services)

• News Center

• Recipes & Health

• Contact Us

• Language Switcher

• Shopping Cart / Checkout

• Member Dashboard

2. Core Functional Modules

• Multilingual Support: Bilingual (Chinese/English), expandable to other languages

• Multi-Currency Payments: USD, EUR, and other major currencies

• Product Display System: HD images + 3D展示 (3D展示 → “3D展示” can be translated as “3D展示” if it’s a specific feature, or “3D product views” for clarity) + video introductions

• Smart Filtering: By product type, usage scenario, packaging规格 (packaging规格 → “packaging specs”)

• OEM Service Zone: Customized service workflow展示 (展示 → “showcase”)

• Global Shipping Calculator: Real-time freight estimates

• Secure Payments: PayPal, credit cards, localized payment methods

• CRM System: Customer management and marketing automation

• Data Analytics: Google Analytics integration

3. Design Style

• Color Scheme: Green (health) + Orange (vitality)

• Visual Elements: Emphasize freshness, health, and natural aesthetics

• Modern and international design style

• Responsive layout, optimized for all devices

4. Technical Implementation

• CMS Platform: WordPress

• E-commerce System: WooCommerce

• Theme Development: Customized Astra theme

• Plugins:

  • WPML (Multilingual)

  • WooCommerce Multi-Currency

  • Advanced Custom Fields

  • Yoast SEO

  • WP Rocket (Caching)

• Hosting: Alibaba Cloud International or AWS with CDN acceleration

IV. Development Timeline

• Requirement Analysis (5 workdays): Detailed调研 (调研 → “research”), site structure confirmation, content strategy

• Design Phase (10 workdays): UI/UX design, homepage/inner page mockups, review & revisions

• Development Phase (25 workdays): Frontend/backend development, module implementation, multilingual setup

• Testing Phase (10 workdays): Functional/compatibility testing, performance optimization, security checks

• Launch Prep (5 workdays): Content population, final testing, training & handover

V. Cost Estimate

Note: Final costs may vary based on specific requirements.

VI. Expected Benefits

1. Direct Economic Benefits

   • Global market access: Direct engagement with overseas consumers/B2B clients

   • Sales growth: Projected monthly revenue of $20,000–$50,000 within 6 months post-launch

   • Brand premium: Professional image to increase product value by 10–20%

2. Indirect Benefits

   • Brand globalization: Enhanced international visibility

   • Customer data ownership: Reduced reliance on third-party platforms

   • Marketing channel expansion: Supports offline exhibitions/B2B partnerships

   • Market insights: Data-driven analysis of global preferences

3. Long-Term Value

   • Digital asset accumulation for higher valuation

   • Foundation for future global expansion

   • Stable overseas distribution network

VII. Post-Launch Support

• Technical Maintenance: 1 year of basic support (bug fixes, minor adjustments)

• Content Updates: CMS training or代运营 (代运营 → “managed services”; additional fees apply)

• Data Analysis: Quarterly reports on traffic/sales performance

• Upgrades: Priority service and discounts for future enhancements

VIII. Project Timeline

Total Duration: 8–12 weeks (from contract signing to launch)

We look forward to helping your company establish a professional global brand presence through this tailored website solution. For further discussion or customization, please contact us.