English Version: Cross-Border E-Commerce WordPress + WooCommerce Hardware Materials Store Setup Plan

1. Project Overview

This plan aims to build a high-performance, high-converting cross-border e-commerce independent website for the hardware materials industry (steel, non-ferrous metals, non-metallic materials, etc.), customized with WordPress + WooCommerce, and integrated with SEO optimization, AI marketing, CRO, GMO, etc., to enhance global competitiveness.

2. Analysis of Industry Benchmark Websites

(1) Top Competitor Websites

(2) Optimization Focus

• Product Display: 3D models + technical comparisons

• Search UX: AI-powered search + multi-attribute filters

• Procurement Flow: Bulk inquiry + instant quoting

• Localization: Multi-language + regional logistics

3. Website Development Plan

(1) Tech Stack

• CMS: WordPress + WooCommerce (with cross-border plugins)

• Hosting: AWS/Google Cloud (global CDN)

• Payments: Stripe + PayPal + local methods (Alipay, Klarna)

• Multilingual: WPML (EN, DE, FR, ES, JP)

(2) UI/UX Design

• Homepage: Industry solutions + trending products

• Category Pages: Material types (steel/aluminum/plastic) + applications (construction/machinery/electronics)

• Product Pages: Tech specs + certifications (ISO, RoHS) + 3D preview

(3) Key Features

• B2B Tools: Bulk quotes + tiered corporate accounts

• AI Chatbot: ChatGPT integration (multilingual inquiries)

• Shipping Calculator: Real-time rates (DHL/UPS/FedEx)

4. Marketing & SEO Strategy

(1) Geo-Marketing Optimization (GMO)

• Target Markets:

  • EU/US: Highlight “ASTM/EN compliance”

  • Southeast Asia: Focus on “low cost + fast delivery”

(2) Geo-SEO Keywords

(3) AI Optimization (AEO)

• Auto-Content: AI-generated product descriptions

• Smart Recommendations: Behavioral analysis + upsell prompts

(4) Conversion Rate Optimization (CRO)

• Lead Forms: Minimal fields + live chat popups

• Trust Signals: Case study videos + ISO 9001 badges

(5) Marketing Optimization (MARQ)

• Social Media: LinkedIn (B2B) + Pinterest (product visuals)

• EDM Campaigns: Industry whitepaper downloads

5. Implementation Timeline

6. Expected Results

• 200%+ organic traffic growth in 6 months

• Lead conversion rate 5%~8% (industry avg: 3%)

• 30% cost reduction in customer service via AI